Marketing Manager Mexico

Binance; Ciudad de México; Híbrido; MXN 734,000 - 1,102,000; Jornada completa

Descripción de la vacante

A leading blockchain ecosystem is seeking a Marketing Manager in México to oversee local marketing strategies in México and Colombia. The ideal candidate will have at least 5 years of digital marketing experience, be bilingual in English and Spanish, and possess strong project management skills. This role focuses on driving key metrics across various campaigns and engaging with local communities. Competitive salary and work-from-home flexibility offered.

Servicios

Work-from-home arrangement

Competitive salary

Formación

• 5 years of experience in digital marketing roles.
• Bilingual English/Spanish is required.
• Experience with integrated marketing campaigns.

Responsabilidades

• Lead and execute the local Marketing Plan in México and Colombia.
• Drive and support the strategic Marketing Plan.
• Measure and analyze the performance of campaigns.

Conocimientos

Digital marketing experience

Bilingual English/Spanish

Project management skills

Understanding of the crypto market

Experience in Social Media management

Copywriting skills

Analytical skills

Experience with AI tools

Descripción del empleo

Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for a Marketing manager for México who shall be leading and executing the local Marketing Plan in México and Colombia. This includes global campaigns and local campaigns for the local user plan activations and event participation in the country and engage with the community. Focus is to drive key metrics through a full funnel approach from acquisition to engagement and conversion.

Responsibilities

• Drive and support the strategic Marketing Plan which includes Strategy planning and execution. It also means hands on tasks such as creating campaigns and implementation work in collaboration with central teams (i.e. Creative partnerships brand product) creating adaptation and localizations the evaluation implementation and reporting.
• Coordinate and define all aspects of México and Colombia's marketing campaigns such as growth mechanics engagement activities and brand.
• Drive brand comms and product campaigns.
• Create campaigns through the eye of the local consumer and consider Social Media in collaboration with Paid SEO and Engagement aspects to it.
• Act as the bridge between user‑acquisition campaigns and brand marketing. Champion brand and user‑focused narrative in all areas to drive user growth and adoption.
• Drive new campaign ideas to increase conversion and product adoption.
• Maintain a campaigns calendarization planning and clear campaign reporting including local and global campaigns.
• Copywriting and proof‑reading campaign related communications.
• Measure report and analyze the performance of campaigns across channels and translate findings into actionable data‑driven recommendations in order to improve future performance.
• Innovate and implement test‑and‑learn strategies along with delivering results.
• Support paid acquisition campaigns referral campaigns and co‑marketing campaigns.
• Drive local events community meet up and educational efforts on the ground.

Requirements

• 5 years of experience in digital marketing roles.
• Bilingual English / Spanishis required to be able to coordinate with overseas partners and stakeholders.
• Experience working with integrated marketing campaigns.
• Project management skills.
• Understanding of the crypto market in general.
• Experience or strong interest in copywriting.
• Good understanding of branding performance marketing and analytics.
• Experience in Social Media Community management and influencer marketing is a plus.
• Hands‑on approach.
• Demonstrates a clear and concise style of communication with a creative / fun spin when relevant.
• Familiarity with AI tools for community engagement content generation user segmentation or campaign automation (e.g. ChatGPT Midjourney Notion AI Discord / Telegram AI bots).
• Has worked in international teams and has experience managing projects with numerous stakeholders.
• Strong sense of responsibility and resistance to stress.
• Self‑motivated and results‑oriented.

Why Binance

Shape the future with the worlds leading blockchain ecosystem

Collaborate with world‑class talent in a user‑centric global organization with a flat structure

Tackle unique fast‑paced projects with autonomy in an innovative environment

Thrive in a results‑driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience: Manager

Key Skills: Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type: Full‑Time

Experience: years

Vacancy: 1