Marketing Manager Latin America

Bitso; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading cryptocurrency platform is looking for a Marketing Manager to develop and execute brand strategies that resonate across Latin America. The role demands a proven track record in brand marketing and exceptional storytelling ability. Responsibilities include leading integrated marketing campaigns and ensuring brand consistency. Candidates must have 5+ years of experience and be bilingual in English and Spanish. The position offers a remote-first work environment with a focus on employee well-being and development.

Servicios

Employee Stock Option Program

Unlimited paid time off

Premium health, dental, and life insurance

Monthly stipend for wellness activities

Formación

• 5+ years of experience in brand marketing with a proven track record.
• Exceptional skills in writing briefs and managing projects.
• Full professional proficiency in English and Spanish is required.

Responsabilidades

• Develop and execute the brand marketing strategy focusing on Mexico.
• Lead multi-channel brand campaigns from concept to execution.
• Championship brand consistency across all touchpoints.

Conocimientos

Brand marketing experience

Storytelling

Cross-functional collaboration

Data analysis

Project management

Bilingual (English and Spanish)

Descripción del empleo

Overview

Bitso is a leading cryptocurrency platform in Latin America with over 9 million users. We enable financial inclusion and are committed to creating safe, intuitive financial products.

The Role

As Marketing Manager, you are the chief storyteller and guardian of the Bitso brand. Your mission is to build a brand that resonates with millions across Latin America, transforming crypto into a trusted, accessible financial tool for daily life.

What You’ll Do

• Brand Strategy & Planning: Develop and execute the comprehensive brand marketing strategy and annual plan to drive brand awareness, affinity, and consideration in our key markets, with a major focus on the Mexican market.
• Campaign Orchestration: Lead the end-to-end development of integrated, multi-channel brand campaigns—from initial concept to execution and reporting.
• Visionary Execution across channels: OOH, digital video, audio, sponsorships, and experiential events.
• Creative Partnership: Craft insightful creative briefs and partner with in-house studio and external agencies to develop breakthrough campaigns and memorable brand assets.
• Brand Governance: Champion brand consistency across all touchpoints, develop, maintain, and socialize brand guidelines, and serve as the go-to expert for brand voice, tone, and visual identity.
• Measurement & Insights: Own brand health measurement, define key metrics, and use market research, social listening, and campaign analytics to derive insights that inform strategy and prove ROI.
• Cross-Functional Leadership: Collaborate with Performance Marketing to align brand initiatives with growth objectives and partner with Product Marketing to translate product features into compelling narratives.
• Partnerships & Activations: Identify and manage strategic brand partnerships, sponsorships, and activations that align with our mission and introduce Bitso to new audiences.

Who You Are

• 5+ years of experience in brand marketing with a proven track record of developing and executing successful brand campaigns for consumer-facing brands.
• Master Storyteller: a strategic and creative thinker who can translate complex concepts, such as crypto, into simple, emotionally resonant stories that connect with people.
• Cross-Functional Glue: exceptional experience working with and influencing cross-functional teams, especially creative, performance marketing, and product marketing.
• Brief Writing Excellence: you can write a brilliant brief.
• Data-Informed: comfortable with brand tracking studies, market research methodologies, and campaign performance analysis.
• Project Management Excellence: outstanding organizational skills and the ability to manage multiple complex projects, stakeholders, and deadlines simultaneously.
• Bilingual: full professional proficiency in both English and Spanish required.
• Proficiency in Portuguese is a strong plus.
• Customer-Obsessed: deep empathy for the customer and driven to build a brand that truly serves their needs and earns their trust.

Bonus Points

• Experience working in a fast-growing tech, fintech, or financial services company.
• Direct experience in or a deep personal passion for the cryptocurrency industry.
• Experience launching brands or major campaigns in key Latin American markets.
• Experience managing creative or brand agencies.

Benefits

• Remote-first work environment.
• Employee Stock Option Program.
• Unlimited paid time off (Me Time program).
• Zero trading fees through Bitso Alpha app.
• Extended Family Leave Policy: 4 months leave for birthing parents, non-birthing parents, and adopting parents.
• Premium health, dental and life insurance in Mexico, Gibraltar, Colombia, USA, Brazil and Argentina.
• Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.

When we hire people for our team, we specifically test for the following traits in addition to our cultural values: mission‑driven, high sense of urgency, exceptional hard skills, self‑management.

Bitso is an equal‑opportunity employer.