Marketing Manager

Brink’s Inc; Ciudad Madero; On-site; MXN 600,000 - 900,000; Full time

Job summary

Brink's in Mexico is seeking a Senior Marketing Lead to steer campaign briefs, content plans, and cross-channel activation from concept through launch.

You will set priorities, build processes, manage analytics, and coach a team, ensuring on-time delivery and alignment with brand standards in a matrixed environment.

Qualifications

• 5+ years of relevant experience in marketing strategy, brand, and market engagement or a closely related field.
• Experience leading teams, setting priorities, and driving results across stakeholders in a matrixed environment.
• Demonstrated ability to work independently, exercise judgment, and guide others on effective execution.

Responsibilities

• Lead team execution for campaign briefs, content plans, creative assets, and launch calendars and email, web, social, paid, and digital channel performance activities, setting priorities, reviewing output, and removing obstacles.
• Establish workflows, service levels, and controls for lead-generation programs, segmentation, journey mapping, and audience targeting so work is delivered consistently and on time.
• Partner with internal and external stakeholders to manage marketing analytics, conversion metrics, and optimization recommendations, resolve escalations, and align expectations.
• Review metrics, risks, and resource needs tied to brand standards, partner coordination, and campaign budget tracking; drive corrective actions and continuous improvement.
• Coach, develop, and assess team members while building capability, accountability, and succession depth.

Skills

Team leadership

Marketing strategy

Stakeholder management

Analytical thinking

Project management

Education

Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or relevant certification preferred

Job description

Descripción De Puesto

• Lead team execution for campaign briefs, content plans, creative assets, and launch calendars and email, web, social, paid, and digital channel performance activities, setting priorities, reviewing output, and removing obstacles.
• Establish workflows, service levels, and controls for lead-generation programs, segmentation, journey mapping, and audience targeting so work is delivered consistently and on time.
• Partner with internal and external stakeholders to manage marketing analytics, conversion metrics, and optimization recommendations, resolve escalations, and align expectations.
• Review metrics, risks, and resource needs tied to brand standards, partner coordination, and campaign budget tracking; drive corrective actions and continuous improvement.
• Coach, develop, and assess team members while building capability, accountability, and succession depth. Required Experience
• 5+ years of relevant experience in marketing strategy, brand, and market engagement or a closely related field.
• Experience leading teams, setting priorities, and driving results across stakeholders in a matrixed environment.
• Demonstrated ability to work independently, exercise judgment, and guide others on effective execution. Education Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree or relevant certification preferred.