Marketing & Integrations Specialist

Digital Resource; México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A technology solutions provider based in Mexico is looking for a Marketing & Integrations Specialist. This role focuses on developing and maintaining internal tools and automations, integrating various platforms like Google Analytics and Basecamp to enhance marketing operations. The ideal candidate has over 2 years of software development experience, is proficient in JavaScript or Python, and has a solid understanding of deploying applications on Google Cloud. This position also offers a collaborative environment with opportunities for growth and skill development.

Servicios

Competitive salary & advancement opportunities

Opportunities for continuous learning

Collaborative work environment

Formación

• 2+ years of experience in software development (backend or full‑stack).
• Demonstrated technical capability through a portfolio, GitHub, coding samples, or assessments.
• Experience deploying applications on Google Cloud, including VM setup and management.

Responsabilidades

• Develop and maintain internal web applications, automation scripts, and microservices.
• Build and manage integrations with platforms such as Basecamp, Google Ads, and Google Analytics.
• Monitor system performance, troubleshoot issues, and ensure reliability.

Conocimientos

JavaScript (Node.js)

Python

REST APIs

OAuth2

Web analytics fundamentals

Herramientas

Google Cloud

Google Analytics 4

Basecamp API

Firebase

Descripción del empleo

About the Role

We are seeking a Marketing & Integrations Specialist to design, build, and maintain the internal tools, automations, and system integrations that support our marketing operations and overall business efficiency. This role is ideal for someone who enjoys solving workflow challenges through scalable software solutions and connecting platforms to streamline how teams work.

You will collaborate with cross‑functional departments to create internal applications, improve data flows, enhance system reliability, and support smarter decision‑making across the organization.

Key Responsibilities

• Develop and maintain internal web applications, automation scripts, and microservices.
• Build and manage integrations with platforms such as Basecamp, Google Ads, Meta Business Manager, Google Analytics, and other marketing and operational systems.
• Deploy and maintain infrastructure within Google Cloud, including VMs, serverless services, and storage resources.
• Architect and maintain APIs, authentication flows, and secure internal data‑sharing processes.
• Produce clear documentation, including system diagrams, technical specifications, and SOPs.
• Collaborate with internal teams to translate business and operational needs into scalable technical solutions.
• Monitor system performance, troubleshoot issues, and ensure reliability, security, and uptime.

Required Qualifications

• 2+ years of experience in software development (backend or full‑stack).
• Proficiency in JavaScript (Node.js) or Python.
• Demonstrated technical capability through a portfolio, GitHub, coding samples, or assessments.
• Experience deploying applications on Google Cloud, including VM setup and management.
• Strong understanding of REST APIs, OAuth2, and webhook‑based integrations.
• Familiarity with web analytics fundamentals and event‑tracking concepts.
• Knowledge of relational or NoSQL databases and strong data‑modeling practices.

Preferred Qualifications

• Experience with Google Analytics 4, Google Tag Manager, Firebase, or similar analytics tools.
• Understanding of marketing data structures, attribution methodology, or performance reporting.
• Background in marketing operations, marketing technology, or digital marketing environments.
• CRM experience—especially integrations, journey workflows, or lifecycle reporting.
• Prior experience building internal tools or workflow automations.
• Familiarity with CI/CD workflows, Docker, or containerized deployments.
• Experience with Basecamp’s API or similar project‑management system APIs.

What We Offer

• Competitive salary & advancement opportunities
• Opportunities for continuous learning, skill development, and technical innovation.
• A collaborative environment where your work directly improves operational efficiency.
• The chance to build internal tools used by multiple teams across the company.