Marketing Director (E-Commerce or Consumer Tech Industries)

PT Talenta Eksekutif Asia; Santiago de Querétaro; Presencial; MXN 1.200.000 - 2.100.000; Jornada completa

Descripción de la vacante

PT Talenta Eksekutif Asia seeks a Marketing Director to lead the Mexico market, shaping strategy, brand development, and customer acquisition for a rapidly expanding fintech platform. The role reports to the Board and collaborates with global teams to drive integrated campaigns, partnerships, and operational excellence.

The successful candidate will oversee a high-performing marketing organization, manage external agencies, and ensure compliance with financial advertising rules while advancing

Formación

• Bachelor's degree in Marketing, Business Admin, or related discipline.
• 8–10 years of progressive marketing experience with senior leadership.
• Experience leading integrated marketing strategies and growth initiatives.
• Proven ability to manage cross-functional teams and agencies.
• Background in technology, e-commerce, or high-growth consumer businesses preferred.
• English proficiency required; strong communication skills.

Responsabilidades

• Develop and execute Mexico marketing strategy and brand positioning.
• Lead integrated campaigns across digital, PR, partnerships, and performance channels.
• Identify market opportunities and consumer trends to drive growth.
• Build and mentor a high-performing marketing team.
• Manage agency relationships, budgets, and ROI.
• Ensure compliance with financial advertising regulations.

Conocimientos

Leadership

Digital marketing

Brand management

Performance marketing

Social media

Influencer marketing

Customer acquisition

Marketing compliance

Executive leadership

Stakeholder management

Strategic planning

English proficiency

Educación

Bachelor's degree in Marketing

Descripción del empleo

This role requires the candidate to work on-site in Ciudad de México (CDMX), Mexico.

Client Overview

Our client is a confidential, a supreme market leader in licensed financial technology company operating a rapidly growing digital lending platform in Mexico. Backed by an international technology group with deep expertise in artificial intelligence, big data, and digital financial services, the company provides innovative consumer finance solutions that promote financial inclusion through technology-driven lending products. Operating in one of Latin America's fastest-growing fintech markets, the organization combines advanced digital platforms, data-driven decision-making, and robust risk management to strengthen its market position while maintaining strict regulatory compliance.

Job Role

The Marketing Director will lead the overall marketing strategy, brand development, customer acquisition, and commercial growth initiatives for the Mexico market. Reporting directly to the Board of Directors, this executive role is responsible for aligning local marketing strategies with global business objectives while overseeing integrated campaigns, marketing operations, agency partnerships, and organizational leadership.

The successful candidate will play a pivotal role in accelerating business growth, expanding market share, and strengthening the company's position within Mexico's competitive fintech landscape.

Key Responsibilities

• Develop and execute the overall marketing strategy, brand positioning, and growth roadmap for the Mexico market.
• Lead integrated marketing campaigns across digital marketing, brand management, social media, influencer marketing, public relations, partnerships, and performance marketing.
• Identify market opportunities, consumer trends, and competitive insights to support business expansion and customer acquisition.
• Build, lead, mentor, and develop a high-performing marketing organization while establishing performance objectives and KPIs.
• Manage relationships with advertising agencies, media partners, PR firms, creative vendors, and strategic marketing partners.
• Monitor marketing performance, campaign effectiveness, budgets, and ROI to maximize business impact.
• Collaborate closely with executive leadership, product, operations, and regional marketing teams to ensure alignment with global strategies.
• Ensure all marketing activities comply with applicable financial advertising regulations and industry compliance standards.

Candidate Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related discipline.
• Mexican national.
• Minimum 8–10 years of progressive marketing experience, including senior leadership or director-level responsibilities.
• Proven experience leading integrated marketing strategies, brand development, and commercial growth initiatives.
• Strong leadership experience managing cross-functional marketing teams and external agency partners.
• Background in Technology, E-commerce, or high-growth consumer businesses is highly preferred.
• Deep expertise in digital marketing, brand management, performance marketing, social media, influencer marketing, and customer acquisition.
• Familiarity with marketing compliance in regulated industries is an advantage.
• Excellent executive leadership, stakeholder management, strategic planning, and communication skills.
• Professional English proficiency is mandatory.

Job Code: #825