Marketing Director

MatchaTalent; Santiago de Querétaro; Presencial; MXN 1.400.000 - 2.200.000; Jornada completa

Descripción de la vacante

MatchaTalent is seeking an experienced Marketing Director to lead the Mexico market's branding, customer acquisition, and commercial growth. Reporting to the Board, you will align local marketing with global objectives, oversee campaigns, operations, and agency partnerships, and build a high-performing team.

You will drive growth in a highly competitive fintech landscape, ensure regulatory compliance, and collaborate with executives, product, and regional teams to maximize impact.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or related field.
• Minimum 8–10 years of progressive marketing experience with senior leadership responsibilities.
• Proven experience leading integrated marketing strategies, brand development, and commercial growth.

Responsabilidades

• Develop and execute overall Mexico marketing strategy, brand positioning, and growth roadmap.
• Lead integrated campaigns across digital marketing, brand management, social media, PR, partnerships, and performance marketing.
• Identify market opportunities, consumer trends, and competitive insights to support expansion and customer acquisition.
• Build and mentor a high-performing marketing team with clear performance objectives and KPIs.
• Manage relationships with agencies, media partners, PR firms, and vendors.
• Monitor marketing performance, budgets, ROI, and ensure compliance with regulations.
• Collaborate with exec leadership, product, and regional teams to align with global strategies.

Conocimientos

Leadership

Digital Marketing

Brand Management

Performance Marketing

Educación

Bachelor's degree in Marketing/Business

Herramientas

Google Ads

Facebook/Instagram Ads

CRM/Marketing Automation

Descripción del empleo

Client Overview

This role requires the candidate to work on-site in Ciudad de México (CDMX), Mexico.

Our client is a confidential, a supreme market leader in licensed financial technology company operating a rapidly growing digital lending platform in Mexico. Backed by an international technology group with deep expertise in artificial intelligence, big data, and digital financial services, the company provides innovative consumer finance solutions that promote financial inclusion through technology-driven lending products.

Operating in one of Latin America's fastest-growing fintech markets, the organization combines advanced digital platforms, data-driven decision-making, and robust risk management to strengthen its market position while maintaining strict regulatory compliance.

As part of its continued expansion, the company is seeking an experienced executive to lead its marketing organization in Mexico, driving brand growth, customer acquisition, and commercial performance. Please note that this is a confidential executive search. The company name and additional details will only be disclosed to shortlisted candidates during the interview process.

Job Role

The Marketing Director will lead the overall marketing strategy, brand development, customer acquisition, and commercial growth initiatives for the Mexico market. Reporting directly to the Board of Directors, this executive role is responsible for aligning local marketing strategies with global business objectives while overseeing integrated campaigns, marketing operations, agency partnerships, and organizational leadership.

The successful candidate will play a pivotal role in accelerating business growth, expanding market share, and strengthening the company's position within Mexico's competitive fintech landscape.

Key Responsibilities

• Develop and execute the overall marketing strategy, brand positioning, and growth roadmap for the Mexico market.
• Lead integrated marketing campaigns across digital marketing, brand management, social media, influencer marketing, public relations, partnerships, and performance marketing.
• Identify market opportunities, consumer trends, and competitive insights to support business expansion and customer acquisition.
• Build, lead, mentor, and develop a high-performing marketing organization while establishing performance objectives and KPIs.
• Manage relationships with advertising agencies, media partners, PR firms, creative vendors, and strategic marketing partners.
• Monitor marketing performance, campaign effectiveness, budgets, and ROI to maximize business impact.
• Collaborate closely with executive leadership, product, operations, and regional marketing teams to ensure alignment with global strategies.
• Ensure all marketing activities comply with applicable financial advertising regulations and industry compliance standards.

Candidate Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related discipline.
• Mexican national.
• Minimum 8–10 years of progressive marketing experience, including senior leadership or director-level responsibilities.
• Proven experience leading integrated marketing strategies, brand development, and commercial growth initiatives.
• Strong leadership experience managing cross-functional marketing teams and external agency partners.
• Background in Technology, E-commerce, or high-growth consumer businesses is highly preferred.
• Deep expertise in digital marketing, brand management, performance marketing, social media, influencer marketing, and customer acquisition.
• Familiarity with marketing compliance in regulated industries is an advantage.
• Excellent executive leadership, stakeholder management, strategic planning, and communication skills.
• Professional English proficiency is mandatory.

Job Code: #825