Marketing Coordinator | Regulated Dtc Consumer Brand

Atomic Hr; Torreón; Remote; MXN 1,673,000 - 2,231,000; Full time

Benefits offered by this job

Remote work option

Direct collaboration with founders

Ownership over growth strategy

Job summary

Atomic Hr in Austin offers a hands-on marketing generalist role focused on building systems for a regulated product, working with founders and cross-functional teams. You’ll lead outreach to retailers, drive email/SMS retention, and craft AI-assisted marketing assets while automating repetitive tasks.

You bring 3+ years of marketing, experience with cold outreach, SQL, and scripting; you’ll work remotely with 9–5 CT overlap and have real ownership over growth strategy.

Qualifications

• 3+ years in marketing; capability to own outbound and retention programs.
• Hands-on Claude Code or equivalent AI coding tool experience.
• Experience running cold email outreach with sequences.
• Comfort with spreadsheets, data, and analytical thinking.
• Some scripting in Python or JavaScript; AI-directed coding helpful.
• Familiarity connecting tools via APIs and automations.

Responsibilities

• Build and run outreach to retailers and partners: find contacts, write emails, track results.
• Support field team with target lists, routes, one-pagers, and follow-up emails.
• Own email and SMS, retention (win-back/ pause offers), referral programs, and search/content.
• Create marketing visuals with AI tools using existing brand look.
• Automate recurring manual tasks to improve efficiency.
• Track results from internal order/subscription data and flag anomalies.

Skills

Claude Code usage

AI coding

Marketing experience

Cold email outreach

SQL

Python

JavaScript

APIs integration

Data-driven writing

API tooling

Tools

Apollo

n8n

SQL databases

SEO tools

AI image tools

Job description

Company Overview:

Our client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco-free pouches) and sells it direct-to-consumer in the UK. Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that’s left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand. That constraint is the whole shape of this job.

Your Role:

This is a hands-on marketing generalist role for someone who likes building things, not just planning them. Part of your week goes to using AI tools like Claude Code to connect systems, clean up lists, and automate repetitive work. The rest goes to running campaigns with the sales, field, and partnerships teams. You’ll work directly with the two founders, with plenty of ownership and visibility.

Success looks like:

• An outreach process for retail and partners that mostly runs on its own

• A field team that has what it needs and gets better each round

• Search, email, retention, and referral programs driving steady growth

• Numbers the whole team can trust

About the category: This is a regulated product, so a few rules are fixed. No health, quit-smoking, or performance claims. All marketing stays 18+ and UK-only. No paid social or paid search. If you enjoy creative problem-solving within clear boundaries, you’ll like it here.

You'll:

• Build and run outreach to retailers and partners: finding the right contacts, writing the emails, and tracking what works

• Support the field team with target lists, routes, one-pagers, and follow-up emails after visits

• Own email and SMS, subscription retention (win-back and pause offers), referral programs, and search/content

• Create marketing visuals with AI tools, using the brand’s existing look and feel

• Automate recurring manual tasks so nobody has to do them by hand

• Track results from the company’s own order and subscription data, and flag anything that looks off

You Bring:

• Hands-on experience using Claude Code (or a similar AI coding tool) to build something real that’s still in use today. This is the one must-have; most of the rest can be learned on the job

• 3+ years in marketing. Many great fits started in a coordinator role and taught themselves to pull data or set up tools instead of waiting on someone else

• Experience running cold email outreach yourself, using a tool like Apollo plus an email sequencing tool

• Comfort working with spreadsheets and data; SQL is a plus, and getting there with help is fine

• Some scripting in Python or JavaScript, or experience directing AI to write it for you

• Familiarity with connecting tools through APIs

• A good marketing eye and clear, simple writing

Bonus Points:

• Experience with tools like Apollo, n8n, SQL databases, SEO tools, or AI image tools

• Marketing experience in a regulated industry (alcohol, supplements, pharma, gambling, etc.)

• DTC, subscription, or ecommerce experience, especially retention and referral programs

What’s Offered:

• Based in Austin, TX, or remote with 9–5 CT overlap

• Work directly with the two founders

• Real ownership and autonomy over the growth strategy

• The chance to help build the company’s AI and automation setup from the ground up

• Compensation based on experience and location

Interview Process:

• Screening call (30 minutes) — walking through that build in detail

• Paid exercise (about 3 hours) — given a target segment and API access, produce a scored, enriched contact list, a three-touch sequence, and the script or flow that generated it; one touch has to survive a claims review

• Working session with a founder — pick the exercise apart together and build one more thing live in Claude Code