Marketing Activation Specialist — Salesforce Journeys

PepsiCo Deutschland GmbH; México; Presencial; MXN 60,000 - 100,000; Jornada completa

Descripción de la vacante

A leading global food and beverage company is seeking a Marketing Activation Specialist in Mexico. In this role, you will activate and manage multi-channel consumer journeys through Salesforce Marketing Cloud, ensuring personalized, high-impact communications. Ideal candidates will have 3–5 years of CRM experience, fluent English, and expertise in configuring campaigns. Join our diverse team to help shape the future of marketing with innovative campaigns and measurable results.

Servicios

Opportunities for learning and development

Recognition programs

Financial wellness programs

Flexible work arrangements

Formación

• 3–5 years of experience in campaign activation or lifecycle marketing.
• Hands-on experience managing campaigns in Salesforce Marketing Cloud or similar.
• Proven ability to implement tracking parameters and measurement.

Responsabilidades

• Build and deploy multi-step consumer journeys in Salesforce Marketing Cloud.
• Monitor live journeys for operational issues and make real-time adjustments.
• Collaborate with teams for aligned campaign execution.

Conocimientos

Customer Relationship Management operations

Campaign activation

Lifecycle marketing

Fluent English

Problem-solving skills

Attention to detail

Collaboration skills

Herramientas

Salesforce Marketing Cloud

Email service providers

Descripción del empleo

A leading global food and beverage company is seeking a Marketing Activation Specialist in Mexico. In this role, you will activate and manage multi-channel consumer journeys through Salesforce Marketing Cloud, ensuring personalized, high-impact communications. Ideal candidates will have 3–5 years of CRM experience, fluent English, and expertise in configuring campaigns. Join our diverse team to help shape the future of marketing with innovative campaigns and measurable results.