Manager, Marketing Excellence, Marketing Capability

Mondelēz International; Estado de México; Presencial; MXN 1,437,000 - 1,797,000; Jornada completa

Descripción de la vacante

A leading global snack company is seeking a Marketing Excellence Manager in Mexico to lead brand equity and communications strategy. This role requires 10+ years of marketing experience, a strong focus on brand building, and excellent project management skills. The successful candidate will drive creative excellence and marketing capabilities while collaborating across teams. The position offers a dynamic work environment and emphasizes innovative marketing practices.

Formación

• 10+ years of experience in marketing with a focus on brand building and communications strategy.
• Proven track record in creative development and campaign execution.
• Excellent project management skills leading complex initiatives.

Responsabilidades

• Lead the Brand Equity and Communications Strategy agenda.
• Own and update the Smart Brand Playbook.
• Ensure excellence in the Mondelez Communication Process.

Conocimientos

Brand building

Communications strategy

Creative development

Project management

Influencing skills

Advanced English proficiency

Educación

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Descripción del empleo

Job Description

Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride.

We’re looking for a passionate and strategically minded Marketing Excellence Manager to join the Marketing Excellence team at Mondelēz México.

This role will lead the brand equity and communications strategy agenda, acting as the guardian of our brand platforms, the driver of creative excellence, and the catalyst for capability building across the marketing organization.

Brand teams lead their brand plans and campaigns end-to-end, and this role acts as a powerful enabler—ensuring their success through the right strategic frameworks, tools, training programs, and governance routines. By driving alignment, quality, and breakthrough impact across the process, this position becomes essential to unlocking the full potential of our brands and their role in delivering business results.

What You’ll Do

• Lead the Brand Equity and Communications Strategy agenda: define, update, and safeguard brand platforms, ensuring their relevance, consistency, and measurable business impact.
• Own and update the Smart Brand Playbook: ensure all chapters (Growth Consumer, Brand Foundations, Big Idea, Innovation Strategy, OBPPC, Growth Strategy, Brand Dashboard) are current and actionable; facilitate update sessions with category leaders and cross-functional partners.
• Ensure excellence in the Mondelez Communication Process: guarantee effective planning, on-time delivery, and breakthrough creative outputs at every stage.
• Foster Creative Excellence: guide brand teams in developing high-impact creative ideas aligned with brand positioning; inspire adoption of global and local best practices.
• Manage agency partnerships: build strong, collaborative relationships with creative partners, provide ongoing feedback, and ensure a successful agency evaluation process that reflects performance excellence and mutual satisfaction.
• Build marketing capabilities: design and implement tools, training, and programs to elevate brand building, communications planning and creative standards across the marketing team.
• Connect stakeholders: act as a bridge between local and global marketing teams to ensure strategic alignment and effective execution of equity-building initiatives.

What You’ll Bring

• 10+ years of experience in marketing, with a strong focus on brand building and communications strategy.
• Proven track record in creative development, campaign execution, and brand equity growth.
• Strong influencing skills and the ability to work effectively across functions.
• Excellent project management skills and the ability to lead complex initiatives in dynamic environments.
• A strategic thinker with creative sensibility and strong business acumen.
• Advanced English proficiency.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Experience leading capability programs, brand strategy frameworks, or agency relationship management.
• Exposure to multinational or matrixed organizations.
• Familiarity with brand equity measurement, communications planning, and creative evaluation processes.

No Relocation support available

Business Unit Summary

Mondelez México has been in the country since 1927 and currently employs 6,000 wonderful people. Our diverse portfolio includes iconic and mouth‑watering global brands such as Trident, Oreo, Philadelphia, and local jewels like Clorets and Bubbaloo. We are leaders in the making of cream cheese, powdered beverages and confections—in fact, we make seven out of every 10 chewing gums consumed by Mexicans. Our growth is supported by our cutting‑edge manufacturing facilities, such as our Puebla Plant and Nuevo León HUB, which are the largest gums, candies and biscuits factories in the world in terms of volume. You can buy our products in 900,000 places in Mexico. We are also home to one of the 11 technology centers Mondelez International has worldwide, a specialized gum and candy facility that places us at the forefront of innovation and development in the country and drives our purpose to lead the future of snacking. We are pioneers in the country in work‑life balance practices such as extended maternity leave, open spaces, remote work and flexible working hours.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

• Regular
• Marketing Excellence
• Marketing