Manager - Category Strategy

Kohler Co.; Ciudad de México; A distancia; MXN 1,098,000 - 1,466,000; Jornada completa

Descripción de la vacante

A multinational corporation is seeking a Manager - Category Strategy to oversee product development and marketing strategies. The ideal candidate should have 3-5 years of experience in new product development and category management, with a strong multicultural background and proficiency in English. This role offers a remote opportunity and is focused on delivering innovative products to the market.

Servicios

Competitive total rewards package

Career growth and development opportunities

Diverse and inclusive workplace

Formación

• 3-5 years of experience in New Product Development.
• Strong background in marketing strategy and category management.
• Ability to manage cross-functional teams.

Responsabilidades

• Execute the New Product Schedule utilizing cross-functional resources.
• Implement the marketing program focusing on sales activities.
• Evaluate performance of project team members.

Conocimientos

New Product Development

Category Management

Multicultural background

Fluent in English

Educación

Industrial Design Engineering

Descripción del empleo

Manager - Category Strategy

Location: Remote Opportunity Kohler

BASIC FUNCTION

Accountable for executing the New Product Schedule utilizing cross-functional resources and the NPD process. Responsible for implementing the marketing program focusing sales activities like promotions and new product roll out. He/she is also to work closely with all Kohler Global regional product marketing and sales team to achieve the objectives.

SPECIFIC RESPONSIBILITIES

Program

• Handles the project and control the time, quality and cost to ensure the product comes into market on time.
• Makes project plan, such as project schedule, status report, action list, checklist, etc.
• Solves outstanding issues and follows up the process.
• Leads the project team from different function and co-ordinate with different function head to make sure the project completion.
• Keep tracing the NPS- New Product Schedule and align with project team for the timing to kickoff and launch new products accordingly.
• Evaluates the performance of project team members.
• Summarizes and analyses the project when completed for the benefit of learning and process improvement.

Channel Marketing

Phase 1

• Work with Sales and Marketing Communications team and incorporate research and promotional efforts required to meet current and projected market objectives.
• Implement marketing tools and new product display to promote products in the showrooms, and other potential channels such as dealer.
• Collect and analyze market information for product team to respond to the customer needs promptly and to build the market data warehouse for future strategy development.

Phase 2

• Prepare annual marketing plans for assigned products, including market strategy, incentive promotions, sales forecast, projected market penetration, and budget estimates.
• Develop and present sales training programs for internal sales and distributor as well as product presentation for interior designers and developers through co-work with Trade Marketing team.

RELATIONSHIPS AND CONTACTS

Supervisory Relationships

1. Direct reports to Sr Manager – Category Strategy, K&B LAtam.
2. Reports to Director-Product/ Category, K&B Latam on a dotted-line basis.

Organization Relationships

• Frequent collaborative associations with senior management and staff in Engineering, Purchasing, Industrial Design, and Manufacturing.
• Collaborative associations with Legal and Accounting.
• Work with local product marketing and retail sales closely.

EDUCATION & EXPERIENCE

Experience: 3-5 years New Product Development, Strategy, Category Manager, Multicultural background.

Education: Industrial Design Engineering.

English Fluent.

Skills/Requirements

Experience: 3-5 years New Product Development, Strategy, Category Manager, Multicultural background.

Education: Industrial Design Engineering.

English Fluent.

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [e-mail]. Kohler Co. is an equal opportunity/affirmative action employer.