Lead Product Manager - Omni-Channel Communications - Braze

Scalepex; Ciudad de México; Híbrido; MXN 1,457,000 - 2,005,000; Jornada completa

Descripción de la vacante

A leading nearshore consulting firm in Mexico City is seeking a Lead Product Manager to spearhead the omni-channel communication strategy for enterprise clients. In this role, you will work closely with bilingual specialists to optimize communication across various platforms, establish KPIs, and lead initiatives that engage millions of users. The ideal candidate will have over five years of experience in lifecycle marketing and expertise in tools like Braze and Iterable. Competitive compensation and collaborative culture are offered.

Servicios

Competitive compensation

Collaborative culture

Fast growth environment

Formación

• 5–7+ years in lifecycle marketing or omni-channel communications.
• Deep experience with Braze or similar lifecycle platforms.
• Strong analytical skills and experience evaluating performance metrics.

Responsabilidades

• Own the end-to-end omni-channel communication strategy.
• Define roadmaps for onboarding and engagement journeys.
• Run experiments, analyze performance, and optimize continuously.

Conocimientos

Lifecycle marketing

CRM product ownership

Omni-channel communications

Analytical mindset

Stakeholder influence

Herramientas

Braze

Iterable

SFMC

Descripción del empleo

Lead Product Manager – Omni-Channel Communications

Scalepex | Nearshore Product & Digital Experience Solutions

Scalepex is a rapidly growing nearshore consulting and digital services firm helping U.S. companies scale product, engineering, CRM, and operations teams through high-quality bilingual talent across Mexico and Latin America.

We are expanding our Product & Digital Experience practice and seeking a Lead Product Manager to drive omni-channel communication strategy across large-scale wellbeing, health, and customer engagement programs for our enterprise clients.

This role blends product ownership, lifecycle / CRM strategy, data-driven engagement, and hands-on execution —making it ideal for someone who thrives at the intersection of product and growth.

Why Scalepex?

At Scalepex, you’ll work with top U.S. brands while collaborating alongside our highly skilled nearshore engineering, data, and CRM specialists . You’ll lead initiatives that reach millions of users, shape client communication strategies, and influence meaningful behavioral outcomes.

If you enjoy building omni-channel journeys, optimizing lifecycle funnels, and using communication to drive action at scale, this role is for you.

What You’ll Do

• Own the end-to-end omni-channel communication strategy across email, push, SMS, in-app, and emerging channels.
• Define roadmaps for onboarding, lifecycle, and engagement journeys for enterprise clients.
• Establish KPIs and measure the impact of communication on user behavior and program outcomes.
• Work hands-on in Braze (or similar platforms) to build campaigns, templates, data mappings, and triggers.
• Partner with Engineering, Data, and Scalepex nearshore CRM teams to deliver personalized, data-driven journeys.
• Collaborate with client stakeholders across wellbeing, health, and digital experience.
• Implement governance, best practices, and platform standards for communications.
• Run experiments, launch A / B tests, analyze performance, and optimize continuously.
• Ensure all communications are compliant, aligned to client brand, and user-centric.

About Scalepex

Scalepex is a U.S.–Mexico nearshore consulting firm specializing in :

• Product & UX
• Engineering & AI
• CRM, Lifecycle & Braze Support
• BPO & CX Operations
• Data & Analytics
• Staff Augmentation & Dedicated Teams

We help organizations scale quickly, reduce cost, and operate with high-quality bilingual teams across LATAM.

Requirements

What You Bring

• 5–7+ years in lifecycle marketing, CRM product ownership, product growth, or omni-channel communications.
• Deep experience with Braze, Iterable, SFMC , or similar lifecycle platforms.
• Strong understanding of segmentation, triggers, behavioral design, and personalization at scale.
• Experience partnering with engineering and data teams to define requirements and technical needs.
• Analytical mindset — comfortable evaluating funnels, performance metrics, and behavior insights.
• Ability to lead projects, influence stakeholders, and align cross-functional teams.
• Experience in healthcare, wellbeing, or behavioral change is a strong plus (not required).

Benefits

What We Offer

• Competitive compensation
• Opportunity to lead communication strategy for enterprise programs
• Collaborative culture working with bilingual nearshore specialists
• Exposure to multiple industries and large-scale product ecosystems
• Fast growth environment with leadership autonomy