Lead, Marketing Bh & Fh

Ua; Cuautitlán Izcalli; Híbrido; MXN 1,074,000 - 1,433,000; Jornada completa

Descripción de la vacante

A global sportswear company is seeking a DTC Marketing Manager in Cuautitlán Izcalli, Mexico. This role focuses on leading marketing strategies for both premium and outlet stores, ensuring brand consistency and driving sales. Candidates should have 6-8 years of experience in retail marketing, a Bachelor's degree, and a passion for sports. The position offers a hybrid work schedule and various retail marketing responsibilities to elevate the brand's presence in the market.

Servicios

Under Armour Merchandise Discounts

Maternity and Parental Leave

Health & fitness benefits

Formación

• 6-8 years of experience in retail, DTC, or trade marketing, preferably in apparel or sportswear.
• Proven track record of leading marketing strategies for various retail formats.
• Strong understanding of retail KPIs.

Responsabilidades

• Lead the marketing strategy for DTC stores and outlets in Mexico.
• Develop in-store campaigns to reflect the Under Armour brand.
• Collaborate with teams to ensure campaign readiness.

Conocimientos

Retail marketing strategy

Project management

Cross-functional collaboration

Fluent in Spanish

English proficiency

Educación

Bachelor's degree in Marketing, Business, or related field

Descripción del empleo

Values & Innovation:

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour.

Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best.

With us, you get the freedom to go further - no matter your role.

That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

Purpose of Role:

As the Direct-to-Consumer (DTC) Marketing Manager for Mexico, you will lead the marketing strategy and execution across Under Armour's owned & operated (O&O) stores and outlet locations.

This role requires a unique blend of brand building and commercial focus—elevating innovation‑led product stories in premium retail environments while driving traffic, conversion, and sell‑through in both full‑price and value‑driven channels.

You'll be responsible for delivering compelling consumer journeys across physical stores, ensuring that every campaign, experience, and touchpoint reflects the Under Armour brand and contributes to business results.

You will work closely with Store Operations, Visual Merchandising, Planning, and Brand Marketing to align storytelling and performance.

Your Impact:

Retail Marketing Strategy & Execution

• Own the seasonal retail marketing calendar and strategy for all Under Armour O&O stores and outlets in Mexico.
• Lead the development of 360‑degree in‑store campaigns that bring brand stories—especially innovation and product performance narratives—to life.
• Create differentiated marketing strategies for full‑price and outlet stores, tailored to their distinct consumer behaviors and commercial goals.

Innovation Storytelling & Brand Experience

• Partner with the Brand team to localize global brand and innovation campaigns within the retail environment.
• Ensure stores reflect key brand moments (launches, athlete moments, sports seasons) with consistency, creativity, and impact.
• Collaborate with Visual Merchandising and Retail Operations to elevate the in‑store experience through branded content, visuals, and activations.

Commercial Alignment & Traffic Driving

• Translate traffic, sales, and inventory goals into marketing actions, balancing brand storytelling with performance marketing tactics.
• Align with Planning and Store teams on promotional strategies and sales‑driving initiatives (e.g., back‑to‑school, holiday, outlet peaks).
• Identify key levers to increase footfall and improve conversion across locations.

Cross‑Functional Collaboration & Retail Readiness

• Collaborate closely with Store Managers, Retail Ops, and Merch teams to ensure seamless campaign execution and readiness.
• Coordinate with LATAM and Global teams for toolkits, assets, and campaign alignment.
• Partner with agencies and vendors for production, logistics, and local execution as needed.

Measurement & Optimization

• Define KPIs and track marketing performance per store / channel (traffic, CVR, basket size, event impact, etc.).
• Deliver campaign recaps and insights, using learnings to optimize future initiatives.
• Proactively identify opportunities to improve ROI and elevate the retail marketing standard.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

• 6‑8 years of experience in retail, DTC, or trade marketing, preferably in apparel, sportswear, or lifestyle brands.
• Proven track record of leading marketing strategies for both premium and value‑driven retail formats.
• Strong understanding of retail KPIs and ability to balance brand‑building with commercial execution.
• Experience managing in‑store activations, retail toolkits, and campaign execution across multiple locations.
• Highly collaborative and comfortable working cross‑functionally with store, brand, and merchandising teams.
• Strong project management and organizational skills.
• Fluent in Spanish; proficient in English.
• Passion for sport, innovation, and creating meaningful consumer experiences.

Workplace Location

• Location: This individual must reside within commuting distance from our Mexico office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in‑office per week through September 5.

Beginning September 8, the in‑office requirement will increase to 4 days per week.

Relocation

• No relocation provided

Benefits & Perks

• Under Armour Merchandise Discounts
• Maternity and Parental Leave for eligible teammates
• Health & fitness benefits, discounts and resources
• We offer teammates across the country programs to promote physical