Lead Digital Media Buyer - Remote, Latin America

Bluelight; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading software consultancy is looking for a Lead Digital Media Buyer to develop media strategies and manage successful paid campaigns. The ideal candidate will have over 4 years of media buying experience, be proficient in platforms like Google Ads and LinkedIn Ads, and have strong analytical skills. This is a remote position perfect for a data-driven individual who thrives on optimizing performance and driving results. Competitive salary and flexible work arrangements are offered.

Servicios

Competitive salary

Generous paid-time-off policy

Flexible working hours

Continuing education and training

Formación

• 4+ years of experience in media buying, preferably in an agency setting.
• Strong experience with paid media platforms.
• Proficiency in analytics and attribution tools.

Responsabilidades

• Execute data-driven media buying strategies.
• Launch, manage, and optimize paid media campaigns.
• Monitor campaign performance and adjust as necessary.

Conocimientos

Google Ads

Meta Ads Manager

LinkedIn Ads

Analytical skills

Communication skills

Problem-solving skills

Herramientas

Google Analytics

HubSpot

Programmatic platforms

Descripción del empleo

Lead Digital Media Buyer – Remote, Latin America

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.

Our mission is to create cutting‑edge applications and foster a collaborative, enriching work environment where every team member can grow and thrive. With a presence across the United States and Central & South America, Bluelight is expanding and continuously seeking exceptional talent.

We are looking for someone with a strong media and advertising foundation, well versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing all media strategies.

Our ideal candidate thrives on data and is adept at using it to craft the highest performing campaigns possible, is well organized, attentive to detail, and passionate about driving results and building stronger brands.

Media Buying & Strategy

• Must have experience with Google Ads and HubSpot.
• Execute data‑driven media buying strategies that align with client goals and target audiences.
• Conduct market research to identify the most effective media channels.
• Analyze historical campaign data to inform media mix and performance projections.
• Recommend channel‑specific budgets and optimize spend based on performance metrics.
• Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.

Campaign Execution & Management

• Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
• Monitor real‑time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
• Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
• Manage and allocate media budgets effectively across channels to maximize campaign performance.
• Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
• Identify opportunities for cost‑saving without compromising campaign effectiveness.

Skills & Qualifications

• 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services recruiting for software development firms.
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
• Proven track record of managing performance marketing campaigns with a focus on results.
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third‑party trackers, etc.).
• Exceptional analytical and problem‑solving skills.
• Excellent communication and interpersonal skills.
• Self‑motivated, detail‑oriented, and able to work independently and as part of a team.
• Proficiency with media buying and planning tools.

Company Benefits

• Competitive salary and bonuses, including performance‑based salary increases.
• Generous paid‑time‑off policy.
• Flexible working hours.
• Work remotely.
• Continuing education, training, conferences.
• Company‑sponsored coursework, exams, and certifications.

Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients and have a direct, significant impact on their business. You will work on a variety of projects for our incredible clients, accelerating your career growth and collaborating with modern technologies alongside top professionals in the industry.

If you're eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Software Development