LATAM Digital Growth Lead: Strategy & Campaigns

Roche; Río Bravo; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A global healthcare company is seeking a LATAM Digital Squad Lead to drive the digital communication strategy across Latin America. The ideal candidate should have 8-10 years of experience in communications and digital marketing, proven leadership skills, and fluency in English and Spanish. The role includes developing innovative campaigns, managing digital channels, collaborating across the region, and leading a dedicated team towards achieving strategic objectives. This is a pivotal opportunity for a strategic marketer with passion for digital media.

Formación

• 8-10 years of experience in communications and digital strategy execution.
• Experience in developing and executing successful digital marketing campaigns.
• Proven leadership experience managing and developing a team.
• Experience in a multinational, matrixed organization.

Responsabilidades

• Develop and execute a digital communication strategy for LATAM.
• Collaborate with Corporate Communication Leads in LATAM affiliates.
• Manage regional corporate digital channels for brand consistency.
• Lead ideation for innovative social media campaigns.
• Drive strategy for digital marketing and paid media campaigns.
• Manage SEO and SEM strategies to enhance online presence.
• Act as primary digital communications contact for regional stakeholders.
• Lead and develop the LATAM Digital Squad.

Conocimientos

Strategic thinking

Digital marketing

Stakeholder management

Communication skills

Presentation skills

Fluency in English

Fluency in Spanish

Educación

Bachelor's degree in Marketing, Communications, or related field

Master's degree (preferred)

Descripción del empleo

A global healthcare company is seeking a LATAM Digital Squad Lead to drive the digital communication strategy across Latin America. The ideal candidate should have 8-10 years of experience in communications and digital marketing, proven leadership skills, and fluency in English and Spanish. The role includes developing innovative campaigns, managing digital channels, collaborating across the region, and leading a dedicated team towards achieving strategic objectives. This is a pivotal opportunity for a strategic marketer with passion for digital media.