LATAM CTI Lead

Wm. Wrigley Jr.; Santiago de Querétaro; Presencial; MXN 1,281,000 - 1,649,000; Jornada completa

Descripción de la vacante

A leading global snacks company in Querétaro seeks a Strategic CTI Leader to transform consumer understanding into unforgettable product experiences through strong leadership in sensory insights and innovation. The role involves designing consumer research, collaborating with product developers, and guiding product claims for a diverse regional market. Ideal candidates possess a degree in Food Science or a related field and have experience in FMCG and sensory science.

Servicios

Industry competitive salary

Comprehensive benefits package

Access to Mars University for professional development

Formación

• Proven background in FMCG (ideally food/snacks).
• Experience in advanced consumer and sensory research design.
• Strong communication skills and ability to influence stakeholders.

Responsabilidades

• Design and analyze sensory and consumer research for product innovation.
• Partner with product developers and cross-functional teams.
• Guide claims development and validate product superiority.
• Anticipate consumer trends and market dynamics.
• Mentor colleagues to build sensory awareness.

Conocimientos

Sensory science

Consumer research

Analytical judgement

Creative problem solving

Leadership

Educación

Bachelor’s degree in Food Science, Psychology, Statistics, or related field

Master’s degree preferred

Descripción del empleo

Job Description

Strategic CTI Leader to join our Consumer Technical Insights (CTI) team and transform consumer understanding into unforgettable product experiences. In this role, you’ll sit at the intersection of R&D, Marketing, and Innovation, ensuring that every product, from global brands like Snickers and Skittles to regional favorites such as Turin, Conejos, and Lukas, delivers consistent quality and irresistible experiences to consumers across Mexico and Latin America (LAN). The Strategic CTI Leader is a trusted partner to cross‑functional teams, ensuring that products are created with excellence, inspired by consumer insight, and driven by innovation. With strong expertise in sensory science, consumer insights, and the FMCG/snacks industry, you will translate data into strategic, consumer‑centric solutions that shape the future of our brands and categories across the region.

What are we looking for?

• Bachelor’s degree in Food Science, Psychology, Statistics, or a related field (Master’s preferred) or equivalent experience.
• Proven background in FMCG (ideally food/snacks) with strong sensory science and consumer research experience, ideally across Mexico and Latin American markets.
• Advanced consumer and sensory research design; Insight synthesis and strategic framing; Clear, persuasive communication; Cross‑functional partnership with technical and commercial teams; Stakeholder influencing and decision support; Strong analytical judgement; Ability to navigate ambiguity and shape direction; Creative problem solving; Leadership in project planning and delivery; Capability building and coaching mindset.

What will be your key responsibilities?

• Design, lead, and analyse sensory and consumer research to deliver actionable insights that guide product, packaging, and brand innovation across Mexico and Latin America (LAN).
• Partner with product developers and cross‑functional teams to ensure consistent delivery of high‑quality experiences while enabling innovation, cost optimisation, and responsiveness to market needs.
• Guide claims development and validation to strengthen storytelling and demonstrate product superiority.
• Anticipate consumer trends, cultural shifts, and market dynamics across Mexico and LAN to inspire future innovation.
• Mentor and coach colleagues to build sensory and consumer‑centric mindsets and capabilities across the business.

What can you expect from Mars?

• Work with over 150,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose‑driven company, where we’re striving to build the world we want tomorrow, today.
• Best‑in‑class learning and development support from day one, including access to our in‑house Mars University.
• An industry competitive salary and benefits package, including company bonus.