LATAM Channel & Shopper Marketing Lead

Molson Coors Beverage; Monterrey; Presencial; MXN 459,000 - 603,000; Jornada completa

Descripción de la vacante

A leading beverage company in Monterrey is seeking a Channel, Category and Customer Manager to drive category performance and enhance execution across Latin America. This role requires leading shopper marketing initiatives, developing customized programs, and collaborating with cross-functional teams. The ideal candidate is bilingual in English and Spanish and has proven experience in sales and channel strategy. This position offers a competitive salary range and comprehensive benefits, promoting a culture of learning and community engagement.

Servicios

Participation in Mexico Total Rewards program

Access to brand clothing and events

Free beverages

Engagement with Business Resource Groups

Career development opportunities

Formación

• Proven experience in channel strategy and customer marketing.
• Ability to leverage shopper insights for program development.
• Strong expertise in retail execution and marketing principles.

Responsabilidades

• Develop custom shopper marketing programs across assigned geographies.
• Drive channel-specific strategies and develop category growth plans.
• Build strong relationships with key retailers and partners.

Conocimientos

Bilingual in English/Spanish

Collaboration with multifunctional teams

Expertise in Sales and Channel Strategy

Interpersonal and negotiation skills

Entrepreneurial mindset

Track record in matrix-style organizations

Complex project management

Descripción del empleo

A leading beverage company in Monterrey is seeking a Channel, Category and Customer Manager to drive category performance and enhance execution across Latin America. This role requires leading shopper marketing initiatives, developing customized programs, and collaborating with cross-functional teams. The ideal candidate is bilingual in English and Spanish and has proven experience in sales and channel strategy. This position offers a competitive salary range and comprehensive benefits, promoting a culture of learning and community engagement.