Join to apply for the Head of Finance role at Prosana. Direct message the job poster from Prosana Building D2C eCom & agency teams by recruiting top talent | Candidates presented in the 2nd week | 96% talent retention rate | COO @ Prosana Our client is a rapidly scaling DTC brand managing a complex, high-volume operation that includes physical goods inventory, recurring subscriptions, and multi-channel revenue streams.
YOUR MISSION
Lead and own the entire financial function.
Your mission is to establish a robust, autonomous financial operating system that ensures total accuracy, predictable cash flow, and reliable forecasting.
You will manage the internal accounting team and transform the finance department into a proactive engine of profitability and strategic insight.
WHAT'S IN IT FOR YOU
- Total ownership: Take full ownership of the entire Financial department of the company, reporting directly to the CEO.
- You will manage the internal team of accountants and oversee all external CPA relationships.
- Mission-critical impact: Your success is directly tied to the autonomy and accuracy of the P&L and Balance Sheet - a high-leverage function crucial for continued scale.
- Build the system: You get to define and implement the financial controls, processes, and reporting cadence required to scale a complex DTC/subscription model.
- Unlimited growth budget: Access an unlimited budget for coaching, courses, consulting, and tools to ensure you are always at the top of your domain.
- Flexible remote setup: Full-time, remote role with flexible working hours.
WHAT YOU'RE GETTING INTO
- P&L Accuracy & Reporting: Own the preparation and review of the monthly P&L and Balance Sheet, ensuring 100% accuracy and adherence to accrual accounting principles.
- Develop and own the weekly cash report, providing precise visibility into Balance Sheet and Liquid Cash values.
- Monitor and manage sales tax remittance.
- Review and monitor all outgoing expenses and incoming invoices to enforce financial controls.
- Manage and mentor the internal team and coordinate with external CPA firms.
- Build reliable financial controls around treasury, payables, and processor risk.
- Implement margin reporting segmented by funnel, product, and sales channel.
- Serve as the single source of financial truth for the entire organization.
- Strategic Forecasting & LTV: Build a fully functional and reliable forecasting model for revenue, margins, refunds, chargebacks, and cash flow, tied directly to acquisition KPIs and LTV.
- Partner with leadership to forecast profitability ***** days out with high confidence.
- Recommend strategic financial initiatives across pricing, processor allocation, spending priorities, and cash management strategies to improve profitability and reduce leakage.
WHO YOU ARE
- You have run the finance function for a high-growth eCommerce company, specializing in complex revenue models involving physical goods inventory, recurring subscriptions, and payment processors.
- You are deeply proficient in accrual accounting, capable of delivering precise P&L and Balance Sheet accuracy without external oversight.
- You view LTV modeling and cash flow forecasting as strategic tools, using data to inform expansion, pricing, and capital allocation decisions.
- You are driven to establish robust financial controls and processes, creating scalable systems that minimize risk and maximize operational efficiency.
- You are highly proficient in key systems, including QuickBooks & Shopify.
- You are known for your ability to take complete ownership and communicate complex financial concepts clearly, concisely, and with strategic insight.
RECRUITMENT PROCESS
- Screening Call: A quick background and skills check with our recruitment partner to confirm core alignment with the role's requirements.
- Round 1 Interview: A deep dive with the CEO on your experience, vision for the finance function and approach to P&L autonomy.
- Round 2 Interview: A final discussion with the CEO to align on strategic objectives, culture fit and your plan for high‑impact ownership.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Finance and Management
Industries: Personal Care Product Manufacturing, Retail Health and Personal Care Products, and Wellness and Fitness Services