Gtm Engineer (Go-To-Market) | Regulated Dtc Consumer Brand

Atomic Hr; Mexicali; A distancia; MXN 450.000 - 750.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work with CT overlap

High visibility role

Autonomy to build growth stack

Descripción de la vacante

Atomic Hr is seeking a GTM Engineer for a founder-led, regulated consumer brand based in Austin, now focusing on a growth stack in Mexicali, MX. You will build and automate the outbound engine, coordinate with field teams, and own open channels like search, lifecycle emails, and referrals to drive scalable growth.

You bring hands-on marketing experience (3+ years), API fluency, and a sharp eye for marketing offers. Remote work with CT overlap is available.

Formación

• Real, hands-on experience directing Claude Code (or an equivalent coding agent) on live work.
• 3+ years hands-on in marketing; preferably in growth/tech.
• Experience with cold outbound campaigns from list to reply rate tracking and deliverability fixes.
• Comfortable with data: read CSVs, write SQL, understand joins and data issues.
• APIs are ordinary: authentication, keys, rate limits, webhooks, docs.

Responsabilidades

• Build and run the trade and partnership outbound engine, including segmentation, list enrichment, scoring, sequencing, and manual outreach when needed.
• Arm the field team with target lists, routes, and follow-up sequences to improve next-version performance.
• Own the open channels: search, lifecycle email/SMS, retention, referrals, and related campaigns.
• Create in-house creative with AI tools within the brand system, knowing when to generate or compose real assets.
• Automate recurring tasks: enrichment scripts, hygiene, report pulls, QA, and content pipelines.
• Own first-party measurement: orders, subscriptions, cohort retention, referrals, and detect bad numbers early.

Conocimientos

Claude Code

SQL

APIs

Marketing data

Herramientas

Apollo

PostgreSQL

n8n

AI image tools

Descripción del empleo

Our client is a small, founder‑led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco‑free pouches) and sells it direct‑to‑consumer in the UK. Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand. That constraint is the whole shape of this job.

Your Role:

This role exists because the easy version of growth marketing isn't available here — someone has to build the campaign machinery, not just brief it. You'll spend real time each week directing Claude Code to connect APIs, enrich lists, and automate recurring work, and the rest of your time running campaigns alongside the people actually knocking on doors: sales, field, and partnerships. You report directly to the two founders, at manager level, fully hands‑on, with no reports of your own (headcount comes later, if at all). Success looks like a trade and partnership outbound engine that runs itself, a field team that's armed and getting better each cycle, owned channels (search, lifecycle, retention, referral) doing the growth work that paid acquisition can't, and numbers everyone can actually trust.

A note on the category: this is a regulated product, and the rules aren't style guidance — they're hard constraints on the job itself. No health, cessation, or performance claims anywhere, ever. Age and territory gating (18+, UK only) stays intact, full stop. No paid social or paid search for the product, no workarounds. Nothing overstated in writing. If that reads as a limitation on the work rather than the actual shape of it, this isn't the right seat.

You’ll:

Build and run the trade and partnership outbound engine — define the segment, pull and enrich the list, verify and score contacts, write and track the sequence, and know when not to use a sequencer (some outreach has to go out by hand)

Arm the field team (sampling, shop visits, trade shows) with target lists, routes, one‑pagers, and post‑visit follow‑up sequences, then work alongside them so the next version is better

Own the channels that are actually open here: search and content, lifecycle email and SMS, subscription retention (win‑back, dunning recovery, pause‑instead‑of‑cancel), and referral programs, including the reconciliation behind them

Produce creative in‑house with AI tools against the brand's existing visual system — knowing when to generate, when to composite a real product shot instead, and when to send a piece to a human

Automate anything manual and recurring — enrichment scripts, list hygiene, report pulls, campaign QA, content pipelines — instead of adding it to someone's checklist

Own first‑party measurement (order and subscription data, cohort retention, referral attribution, search visibility), since no ad platform is feeding this business conversion data, and flag a bad number before anyone else finds it

You Bring:

Real, hands‑on experience directing Claude Code (or an equivalent coding agent) on live work — connected to an API or MCP server, shipping something still in use today. This is the one non‑negotiable requirement on this list, and it's tested directly in the interview process; nearly everything else here is trainable

3+ years hands‑on in marketing — the profile that fits typically started in a coordinator‑type role, got tired of waiting on others to pull data or wire up tools, and taught themselves to do it

Cold outbound you've run yourself, start to finish: built the list, wrote the sequence, watched the reply rate, fixed deliverability when it broke, using Apollo or an equivalent plus at least one sequencer

Comfortable with data — you read a CSV without flinching, write SQL or get there with help, and know why a bad join can quietly double your numbers

APIs are ordinary to you: auth, keys, rate limits, webhooks, and reading docs to find the endpoint you need

A genuine eye for marketing — you can tell a good offer from a weak one, spot a broken page, and write an email a retail buyer will actually answer — and you write plainly, in specific, filler‑free sentences

Bonus Points:

• Experience with this kind of stack: list/enrichment tools (e.g. Apollo), sequencers, a commerce/subscription backend, Postgres/SQL, transactional email, SEO tooling, workflow automation (e.g. n8n), and AI image tools
• Background marketing in a regulated or high‑constraint category (alcohol, supplements, pharma, gambling, or similar), where claims review and compliance shape every campaign
• DTC subscription or ecommerce experience, especially retention/win‑back programs and referral mechanics

What’s Offered:

• Based in Austin, TX, or remote with 9–5 CT overlap
• Direct reporting line to the two founders — high visibility, real ownership, minimal layers
• A hands‑on, builder‑first seat: you ship the work yourself rather than briefing someone else to
• Real autonomy over a growth stack built on search, lifecycle, retention, referral, trade, and field — not ad spend
• The chance to help build out the company's own agent and automation stack from the ground up
• Compensation based on experience and location — to confirm with the client before this goes to candidates

GTM Engineer (Go‑to‑market) | Regulated DTC Consumer Brand • Mexicali, Baja California, Mexico