Growth Strategy Architect (MarTech Activation)

General Motors; Ciudad de México; Híbrido; MXN 800,000 - 1,200,000; Jornada completa

Descripción de la vacante

A leading automotive company is seeking an Applied Science/MarTech Strategist to bridge the gap between technical output and marketing action. The role involves defining a strategic roadmap, translating insights into executable strategies, and partnering with relevant teams to optimize data-driven marketing capabilities. Required qualifications include a bachelor's degree in Marketing, Engineering, or Business Administration, and experience in marketing analytics or product management. This hybrid position requires working 3 days onsite and 2 days remotely.

Formación

• Proven experience in marketing analytics, growth strategy, or product management for data-intensive products.
• Exceptional ability to synthesize technical data/models and articulate business impact and strategic next steps.
• Experience in defining and measuring KPIs (LTV, ROAS, CPA, etc.) and developing comprehensive performance reporting frameworks.

Responsabilidades

• Define the strategic roadmap for advanced marketing capabilities.
• Translate statistical models and analysis into executable strategies for Marketing Operations.
• Design robust A/B tests, multivariate tests, and lift studies.
• Ensure the technology stack supports the defined strategic data activation use cases.
• Communicate complex analytical concepts to marketing leadership.

Conocimientos

Marketing analytics

Growth strategy

Product management

Strong understanding of MarTech concepts

Defining and measuring KPIs

Educación

Bachelor´s degree in Marketing

Bachelor´s degree in Engineering

Bachelor´s degree in Business Administration

Descripción del empleo

A leading automotive company is seeking an Applied Science/MarTech Strategist to bridge the gap between technical output and marketing action. The role involves defining a strategic roadmap, translating insights into executable strategies, and partnering with relevant teams to optimize data-driven marketing capabilities. Required qualifications include a bachelor's degree in Marketing, Engineering, or Business Administration, and experience in marketing analytics or product management. This hybrid position requires working 3 days onsite and 2 days remotely.