Growth Specialist

Baubap; Ciudad de México; Presencial; MXN 800,000 - 1,000,000; Jornada completa

Descripción de la vacante

A dynamic tech startup in Mexico City seeks an experienced professional to lead growth initiatives. You will optimize and execute campaigns across paid media while analyzing performance metrics to drive key KPIs. The ideal candidate has over 7 years of experience in fast-paced environments, optimizing paid and referral channels and collaborating closely with product and marketing teams. Join a mission-driven team to scale impactful products while enjoying competitive salary and benefits.

Servicios

20 vacation days/year

75% holiday bonus

1 month Christmas bonus

Food vouchers

Health & Life insurance

Competitive salary

Formación

• 7+ years of experience driving growth initiatives in fast-paced startup environments.
• Proven record of improving key growth KPIs like CAC, ROAS, retention.
• Experience in managing paid campaigns and growth experiments.

Responsabilidades

• Own and optimize growth initiatives across channels.
• Analyze performance metrics and make data-driven adjustments.
• Communicate findings and recommendations to stakeholders.

Conocimientos

Executing growth strategies

Data-driven decision making

Fluent in SQL

Optimizing paid campaigns

Cross-functional collaboration

Designing growth experiments

Herramientas

Analytics tools

Descripción del empleo

The mission

Own and optimize growth initiatives — across paid media, referral program, and experimental channels — by generating insights from data, executing growth tactics directly, communicating findings clearly, and collaborating across functions to drive high-impact strategies.

The expected outcome

• Consistently optimize and execute paid and referral campaigns to improve key KPIs (e.g., CAC, ROAS, retention).
• Build and maintain dashboards or reports that track performance across all acquisition channels.
• Proactively surface insights and communicate them clearly to influence strategic decisions across product, engineering, and finance.
• Design, build, and run major growth experiments end-to-end in collaboration with devs and marketers.
• Increase efficiency or ROI from at least one of our internal growth tools or channels — by actively getting your hands dirty with the tools, processes, and performance levers.

The day to day tasks

• Monitor and analyze performance metrics across paid, referral, and experimental channels.
• Own campaign operations: set up, monitor, and adjust ads or flows directly within our tools.
• Optimize ongoing campaigns by making data-driven adjustments to improve CAC, ROAS, and retention.
• Collaborate daily with cross-functional teams (marketing, product, engineering) to implement growth initiatives.
• Design, launch, and monitor A/B tests or growth experiments end-to-end — from idea to configuration and reporting.
• Build and update dashboards and reports that provide visibility into acquisition performance.
• Research and propose new tools, platforms, or strategies to improve growth efficiency.
• Communicate findings and recommendations clearly through async reports or live sessions.
• Regularly sync with stakeholders to gather feedback, align priorities, and share learnings.
• Stay updated on growth trends, tools, frameworks, and best practices.

Why YOU should apply

• You have 7+ years of experience driving growth initiatives in fast-paced startup environments.
• You don’t just build strategy — you execute it. You’ve actively launched and managed paid campaigns, tested landing pages, built automations, or implemented referral flows yourself.
• You have a proven track record of optimizing paid and referral channels to improve key growth KPIs like CAC, ROAS, and retention.
• You’ve designed and executed end-to-end growth experiments, using data to inform decisions and iterate quickly.
• You’ve collaborated closely with product, marketing, and engineering teams — not just executing tasks, but co-owning outcomes, resolving misalignments, and fostering shared understanding.
• You’re fluent in SQL and analytics tools, and you love turning raw data into clear, actionable insights.
• You’re passionate about experimenting with new growth loops, tools, and ideas to unlock new acquisition or retention opportunities.
• You thrive in autonomy, take ownership of your projects, and push them forward from concept to execution — while proactively communicating with stakeholders and aligning with team goals.
• You’re a clear communicator — able to translate complex insights into simple, actionable recommendations, tailored to your audience (from technical teams to execs).
• You’re excited about joining a mission-driven team and using your skills to help scale a product that impacts thousands (or millions) of people.

What we can offer

• Being part of a multicultural, highly driven team of professionals
• 20 vacation days / year + 75% holiday bonus (Prima Vacacional)
• 1 month (proportional) of Christmas bonus (Aguinaldo)
• Food vouchers
• Health & Life insurance
• Competitive salary