Global Head of Product Marketing (AI-Native) New

Clara; Ciudad de México; In loco; MXN 3.200.000 - 5.200.000; Tempo pieno

Descrizione del lavoro

Clara in LATAM seeks a Global Head of Product Marketing (AI-Native) to own product marketing for Mexico, Brazil, and Colombia. You will build the function, set the standard, and use AI to scale a small team into impact across markets.

You’ll need 7+ years in product or growth marketing, at least 2 years leading a team, and a proven storytelling portfolio. Strong analytics, daily AI tool use, and fluency in English plus Spanish or Portuguese are essential.

Competenze

• 7+ years in product marketing or growth marketing, with at least 2 years leading a function or team.
• Strong storyteller with a portfolio of positioning docs or campaigns that moved metrics.
• Analytical and comfortable tying narrative decisions to funnel or revenue metrics.
• Active daily use of AI building tools as part of real workflow: research, drafting, messaging testing, competitive intelligence.

Mansioni

• Own positioning and messaging for Clara products across LatAm; translate capabilities into compelling stories for Sales, Growth, and customers.
• Lead go-to-market for new products and features: launch plans, enablement, communications, and metrics.
• Build and run a product marketing function across LatAm.
• Define metrics to prove impact: activation, win rates, sales cycle length, message resonance.

Conoscenze

Storytelling

Go-to-market

AI tools

Team leadership

Bilingual EN/ES/PT

Strumenti

AI tooling

Descrizione del lavoro

Global Head of Product Marketing (AI-Native)

Clara is the leading platform in Latin America for companies to execute and manage every payment operation. More than 50,000 leading and fast-growing businesses run on our corporate cards, bill pay, financing and B2B payments, and in 2025 the Financial Times named Clara the region’s fastest-growing company. We’re passionate about helping every company we work with become more effective—and, through that, raising the region’s competitiveness. We’re ~400 people, backed by Notable Capital, Coatue, Kaszek, monashees, DST Global, ICONIQ, General Catalyst and Goldman Sachs, among others.

Global Head of Product Marketing (AI-Native)

What you'll do

You'll own product marketing for Clara across Mexico, Brazil, and Colombia: positioning, messaging, launches, and the narrative that connects what Product builds to what drives pipeline and revenue. You'll build the function, set the standard, and use AI to make a small team produce like a large one.

Your responsibilities

• Own positioning and messaging for all Clara products and translate product capability into a story that Sales, Growth, and customers actually believe.
• Lead go-to-market for new products and features: launch plans, sales enablement, customer communication, and the metrics that tell you it worked.
• Build and run a product marketing function across LatAm.
• Use AI as a core part of the workflow: drafting positioning docs, generating and testing messaging variants, building competitive intelligence pipelines, and automating recurring content and research work.
• Partner with Growth Marketing, Sales, and Product leadership to turn the roadmap into stories, battlecards, and campaigns that move the pipeline.
• Define and track the metrics that prove product marketing's impact: activation, win rates, sales cycle length, and message resonance, not just launch volume.
• Set the editorial and storytelling bar for the whole marketing & product org: product marketing's job is to make everyone else's work sharper.

Must haves

• 7+ years in product marketing or growth marketing, with at least 2 years leading the function or a team.
• Strong storyteller: a portfolio of positioning docs, launch narratives, or campaigns that moved a real metric, not just shipped.
• Analytical: comfortable owning your own data, tying narrative decisions to funnel or revenue metrics, and making the case with numbers.
• Active, daily use of AI Building tools as part of your real workflow: research, drafting, messaging testing, and competitive intelligence.
• Experience building a function or team from a small base, with the judgment to prioritize ruthlessly.
• Excellent written and spoken English and Spanish or Portuguese; comfortable working across LATAM markets and cultures.
• Comfortable operating cross-functionally with Sales, Product, and Growth, and able to hold your own in a room with Product leadership.

Nice to haves

• Fintech, payments, or B2B SaaS experience.
• Startup or scale-up experience, where you built things without a large team or established process.
• Experience with GTM in more than one LATAM market simultaneously.

Why Clara

• A high talent-density team driven to make an impact in Latin America — low ego, high ownership.
• Competitive salary and stock options (ESOP) from day one.
• An annual learning budget and accelerated development paths.
• English is our working language, with Spanish and Portuguese every day.

How we work

• Clarity — Open and direct communication: we say what we mean and give context where it matters.
• Simplicity — If it can be simpler, it should be.
• Ownership — We own everything we do, end to end. When something needs to happen, we don't wait.
• Pride — We hold ourselves to a high standard, and it shows in what we deliver.
• ABC (Always Be Changing) — We adapt fast, embrace change, and keep learning.
• Inclusivity — Diverse ideas, stories and perspectives build a better Clara.