Gerente de Relaciones con los Medios para WhatJobs Direct

Placements24; Puebla de Zaragoza; On-site; MXN 700,000 - 900,000; Full time

Benefits offered by this job

Medical insurance

Career growth

Vacation policy

Laptop provided

Retirement plan

Life insurance

Professional development budget

Job summary

Placements24 in Puebla, Mexico is seeking a seasoned Media Relations Manager to lead proactive media outreach and shape our client’s public narrative. The role focuses on building strong relationships with national and local media, influencers, and key stakeholders to boost brand visibility and credibility.

Bring 7+ years in media relations or corporate communications, exceptional writing and crisis-management skills, and fluency in English.

Qualifications

• Bachelor's degree in Journalism, Public Relations, Communications, Marketing, or a related field. A Master's degree is a plus.
• Proficiency in media monitoring and analysis tools (Cision, Meltwater) is preferred.

Responsibilities

• Develop and execute proactive media relations strategies to secure positive press coverage across national and local media outlets.
• Cultivate and nurture strong, long-term relationships with journalists, editors, producers, and bloggers relevant to our client's industry.
• Craft compelling press materials, including press releases, pitches, fact sheets, and talking points for executives.
• Identify and leverage media opportunities for thought leadership and product/service launches.
• Monitor media activity and provide reports with actionable insights.

Skills

Media relations

Public relations

Crisis communications

English fluency

Networking

Education

Bachelor's degree in Journalism/PR/Communications/Marketing

Master's degree is a plus

Tools

Cision

Meltwater

Job description

About the Role

Our client is actively searching for a seasoned Media Relations Manager to join their thriving team in Puebla, Puebla . This pivotal role is responsible for cultivating and maintaining strong relationships with media professionals, influencers, and key stakeholders to enhance our client's brand visibility and public perception. The ideal candidate possesses a strategic mindset, exceptional communication skills, and a deep understanding of the media ecosystem. This is an exciting opportunity to shape the narrative and drive impactful public relations campaigns within a dynamic industry.

Key Responsibilities

• Develop and execute proactive media relations strategies to secure positive press coverage across national and local media outlets.
• Cultivate and nurture strong, long-term relationships with journalists, editors, producers, and bloggers relevant to our client's industry.
• Craft compelling and persuasive press materials, including press releases, pitches, fact sheets, and executive talking points.
• Identify and leverage media opportunities for thought leadership, executive profiling, and product/service launches.
• Monitor media activity, analyze coverage effectiveness, and provide comprehensive reports with actionable insights.
• Serve as a primary point of contact for media inquiries, ensuring timely and accurate responses.
• Collaborate closely with internal teams (marketing, legal, executive leadership) to ensure message alignment and crisis preparedness.
• Plan and coordinate media events, press conferences, and interviews.
• Manage media databases and track key performance indicators (KPIs) for media relations efforts.
• Stay abreast of industry trends, news cycles, and emerging media platforms to identify new opportunities.

Requirements

• Bachelor's degree in Journalism, Public Relations, Communications, Marketing, or a related field. A Master's degree is a plus.
• A minimum of 7 years of progressive experience in media relations, public relations agency work, or corporate communications.
• Demonstrated success in securing high-profile media placements and managing complex media inquiries.
• Exceptional written, verbal, and interpersonal communication skills, with a talent for crafting compelling narratives.
• Strong network of media contacts within Mexico, particularly in the Puebla, Puebla region.
• Proven ability to develop and implement effective media relations strategies.
• Experience in crisis communications and reputation management.
• Proficiency in media monitoring and analysis tools (e.g., Cision, Meltwater).
• Ability to think strategically, act proactively, and deliver results in a fast-paced environment.
• Excellent organizational skills and meticulous attention to detail.
• Fluency in English is highly desirable.

Benefits

• An attractive annual salary commensurate with experience.
• Comprehensive medical, dental, and vision insurance plans.
• Opportunities for career advancement and professional growth within a leading organization.
• Generous vacation policy and company holidays.
• A stimulating and collaborative work environment in Puebla, Puebla .
• Company-provided laptop and mobile phone.
• Retirement savings plan with company matching.
• Life insurance coverage.
• Professional development budget.