General Marketing Manager, Consumables

Servicios Comerciales Amazon Mexico S. De R.L. De C.V.; Xico; Presencial; MXN 1,093,000 - 1,641,000; Jornada completa

Descripción de la vacante

A leading e-commerce firm located in Mexico seeks a self-motivated Program Manager. Responsibilities include developing influencer marketing strategies, analyzing performance metrics, and collaborating across various teams. The ideal candidate will possess at least 5 years of marketing experience, especially in influencer marketing, and demonstrate strong analytical and project management skills. This role promises ample opportunities for mentorship and career growth in a supportive team environment.

Servicios

Flexible working hours

Mentorship programs

Inclusive team culture

Formación

• 5+ years of experience in marketing, especially in influencer marketing or partnerships.
• Strong analytical skills with attribution modeling experience.
• Excellent project management skills.

Responsabilidades

• Develop and execute influencer marketing strategies.
• Lead monthly performance analysis across marketing channels.
• Drive strategic marketing campaigns and seasonal events.

Conocimientos

Analytical skills

Project management

Collaboration

Influencer marketing

Cross-functional skills

Educación

Bachelor's degree

Descripción del empleo

Amazon is looking for a self‑motivated and data‑driven Program Manager to help develop and grow our Premium business in Mexico.

This is a unique opportunity to play a key role in an exciting, fast‑growing business, with specific focus on improving customer experience, analyzing trends, growing the business through new selection and customer acquisition.

Key job responsibilities

• Develop and execute comprehensive influencer marketing and partnership strategies that drive both immediate performance and long‑term brand equity
• Lead monthly performance analysis and reporting across marketing channels
• Build and scale influencer programs, including sourcing, onboarding, and performance management of creators
• Drive strategic marketing campaigns and seasonal events, integrating influencer content with broader marketing initiatives
• Spearhead conversion rate optimization initiatives with focus on repeat purchase behavior
• Collaborate cross‑functionally with Ads, Vendor Management, Creative, and Brand Marketing teams

About the team

Inclusive team culture At Amazon we embrace our differences and we are committed to furthering our culture of inclusion.

We host annual and ongoing learning experiences.

Amazon's culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work Life Balance We believe striking the right balance between your personal and professional life is critical to life‑long happiness and fulfillment.

We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship.

We care about your career growth and strive to assign projects based on what will help each team member develop into a better‑rounded professional.

Basic Qualifications

• Bachelor's degree
• 5+ years of experience in marketing, with focus on influencer marketing, partnerships, or external traffic acquisition
• Strong analytical skills with experience in attribution modeling and conversion optimization
• Excellent project management and cross‑functional collaboration skills
• English proficiency

Preferred Qualifications

• Direct experience working with TikTok, Instagram or YouTube
• Deep familiarity with consumables categories and their unique marketing requirements
• Experience in e-commerce environments