Facebook / Meta Media Buyer

High 5 Games; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A dynamic gaming company is seeking a Facebook / Meta Media Buyer to optimize paid advertising campaigns on Meta platforms like Facebook and Instagram. In this full-time, remote role, you will manage ad spend, target specific audiences, and analyze campaign performance to achieve marketing goals. Strong skills in digital marketing principles are required, along with a Bachelor's degree in a related field. Join a team that values equal opportunities and diversity.

Formación

• Ability to analyze data and use insights to inform action plans.
• Strong understanding of digital marketing principles and best practices.
• Experience with DTC marketing or specific industry.

Responsabilidades

• Set up, monitor, and optimize paid ad campaigns on Meta.
• Manage ad spend to stay within budget and achieve objectives.
• Define and target specific audiences based on demographics.

Conocimientos

Analytical skills

Marketing knowledge

Platform proficiency

Organization

Communication

Adaptability

Attention to detail

Educación

Bachelor's degree in marketing, advertising, communications, or related field

Herramientas

Meta Ads Manager

Descripción del empleo

Facebook / Meta Media Buyer – High 5 Games

Job Title: Facebook / Meta Media Buyer
Department: Data Analytics
Reports to: VP, Data Science
Location: Remote
Job Type: Full-Time, Hourly, IC
Effective Date: 11 / 06 / 2025

Job Summary

A Facebook Media Buyer is responsible for planning, executing, and optimizing paid advertising campaigns on Meta platforms such as Facebook and Instagram to meet specific goals and maximize ROI.

Key Responsibilities

• Campaign management: Set up, monitor, and optimize paid ad campaigns on Meta ecosystem platforms.
• Budget management: Allocate and manage ad spend to ensure campaigns stay within budget and achieve objectives.
• Audience targeting: Define and target specific audiences based on demographics, interests, and behaviors.
• Performance analysis: Analyze campaign data to understand what is working and what is not.
• Optimization: Adjust targeting, bidding strategies, and ad creatives based on performance data to improve results and ROI.
• Reporting: Prepare and deliver performance reports, updating spreadsheets and tracking key metrics.
• Troubleshooting: Identify and fix issues that may block campaign growth or performance.
• Maintain required documentation and report progress to management.
• Perform other related duties as assigned.

Required Skills & Abilities

• Analytical skills: Ability to analyze data and use insights to inform action plans.
• Marketing knowledge: Strong understanding of digital marketing principles and best practices.
• Platform proficiency: Expertise in using the Meta Ads Manager to create, manage, and optimize campaigns.
• Organization: Strong organizational and prioritization skills to manage multiple projects and deadlines.
• Communication: Good verbal and written communication skills for reporting and team collaboration.
• Adaptability: Ability to learn new concepts and systems quickly and stay up-to-date with industry changes.
• Attention to detail: High level of accuracy in managing campaigns and data.

Preferred Qualifications

• Experience with direct-to-consumer (DTC) marketing or a specific industry background.
• Bachelor's degree in marketing, advertising, communications, or a related field.
• Certifications such as Facebook Blueprint are highly valued.
• Media buying experience: Typically requires 3-5 years of experience in media buying.
• Digital advertising experience: Proven experience with digital media buying, particularly with Facebook Ads Manager.
• Analytical experience: Experience analyzing campaign performance data and using it to optimize.
• Budget management: Experience managing and optimizing advertising budgets.

Equal Employment Opportunity Statement

High 5 Games is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status.

We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.

Application Encouragement

If your experience looks a little different from what we've identified but you are passionate about joining our organization, we encourage you to apply.