Estratega Marketing

Alpenglo Digital; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A consultancy specializing in revenue acceleration seeks a Senior Strategist to analyze GTM engines, identify value creation opportunities, and produce comprehensive audit reports. The ideal candidate possesses deep expertise in CAC / LTV metrics, cross-functional fluency in marketing, sales, and revenue operations, and experience with Private Equity-backed companies. You'll work independently, driving insights that lead to strategic recommendations, while ensuring clarity and analytical rigor throughout the process.

Formación

• Experience in GTM diagnostics and revenue operations.
• Strong analytical skills to interpret performance metrics.
• Experience supporting Private Equity-backed companies.

Responsabilidades

• Analyze company's GTM engine and identify value creation opportunities.
• Draft comprehensive written audit reports based on analysis.
• Collaborate with analyst support for data gathering and insights.

Conocimientos

GTM Diagnostic Expertise

Cross-Functional GTM Fluency

Analytical Rigor

Communication Skills

Educación

Deep understanding of CAC / LTV, payback, unit economics

Descripción del empleo

About Alpenglo Digital Alpenglo is a specialized consultancy delivering AI-accelerated GTM diligence and value creation for Private Equity–backed companies.

We help PE firms identify revenue acceleration levers, reduce CAC, improve GTM efficiency, and uncover upside within 30 days.

We are building a world-class Portfolio Revenue Acceleration Audit and are hiring a Senior Strategist who can lead the strategic analysis and diagnostic components of each audit. This is NOT a marketing execution role. This is a high-level strategic role ideal for someone with deep GTM, funnel, CAC / LTV, and revenue mechanics expertise — ideally with experience supporting Private Equity.

Role Overview

The Senior Strategist is responsible for analyzing a company's full GTM engine, identifying value creation opportunities, interpreting data, and generating clear, insight-driven strategic findings for PE partners. You will handle ~

• % of the audit independently, working closely with the CEO for directional alignment and final narrative refinement. This role requires cross-functional GTM experience across marketing, sales, CS, and RevOps.

Key Responsibilities

1. GTM Diagnostic Analysis
   • CAC, LTV, payback, channel efficiency
   • Funnel performance & leakage
   • ICP, segmentation, messaging clarity
   • Pricing & packaging
   • Sales process, pipeline velocity, win rates
   • CS retention & expansion
   • RevOps maturity & handoff quality
   • AI maturity & automation opportunities
   • GTM motion alignment across Marketing? Sales? CS
2. Identify Value Creation Levers
   • Spot revenue leakage
   • Identify highest-impact levers
   • Tie recommendations to financial outcomes
   • Prioritize initiatives based on impact / effort
   • Translate insights into a clear value creation story
3. Strategic Deliverable Creation
   • GTM diagnostic slides
   • Insight sections
   • GTM maturity scoring
   • AI maturity highlights
   • Value creation opportunities
   • 100-day acceleration recommendations
   • 12-month roadmap highlights
4. Full Written Report Draft
   • Draft the complete written audit report (typically pages), including:
   • GTM diagnostic findings
   • Funnel performance analysis
   • CAC, LTV, payback, and revenue mechanics interpretation
   • Marketing, sales, CS, and RevOps assessments
   • GTM and AI maturity scoring
   • Value creation opportunities
   • 100-Day and 12-Month recommendations
   • Narrative explanations for charts, data, and insights
   • Responsible for producing the first full, comprehensive report draft based on your analysis.
5. Collaborate With Analyst Support
   • May direct data gathering, funnel extraction, research, slide building.
   • Ensure insights—not just information—drive the narrative.
6. What you will not do
   • Execute marketing campaigns
   • Manage clients directly
   • Build SOPs or internal systems
   • Project manage delivery
   • Perform administrative work
   • Create content
   • Manage the team
7. Desired Outcomes
   • Audit produces PE-grade insights
   • Value creation levers are clear and defensible
   • Identify GTM inefficiencies quickly
   • Work reduces CEO involvement
   • Audit framework becomes more repeatable with input
   • Clients see immediate value in analysis

Required Experience

1. GTM Diagnostic Expertise
   • deep experience in CAC / LTV, payback, unit economics
   • performance marketing & acquisition modeling
   • funnel mapping + leakage identification
   • sales process and revenue operations
   • GTM alignment & motion analysis
2. Cross-Functional GTM Fluency
   • understand how Marketing, Sales, Customer Success, RevOps all interact
3. Strategy Background
   • Senior Strategist at a performance marketing, growth, or GTM consultancy
   • Strategy Director or Head of Growth at a high-growth company
   • Revenue Strategy or Growth Strategy roles
4. PE Experience (Required / Strongly Preferred)
   • experience supporting PE-backed companies
   • experience with value creation planning
   • contributing to diligence, GTM diagnostics, or revenue acceleration initiatives
   • familiarity with 100-day plans, CDD concepts, or PE operating models
5. Analytical Rigor
   • turn data into insights, interpret performance metrics
   • build logic-driven narratives
   • make strategic recommendations supported by evidence
6. Communication Skills
   • Strong clarity in writing
   • Ability to summarize complex issues
   • Good with slides (not necessarily designer-level)
   • CEO-facing and executive-minded
7. Preferred Qualifications
   • Ex-consulting experience
   • Experience in RevOps or GTM systems
   • Experience building or refining audit frameworks
   • Experience with AI-enabled GTM or workflow automation
8. Work Style Expectations
   • Works independently
   • Brings recommendations, not questions
   • Moves quickly and thinks clearly
   • Communicates structured insights, not noise
   • Thrives in ambiguity and builds clarity
   • Enjoys diagnosing broken revenue engines
   • Can handle 2–3 audits per month
   • Only relevant strategic experience considered