Especialista en PR y Comunicación Automotriz (Híbrido)

Placements24; Culiacán; Hybrid; MXN 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary and benefits

Excellent development opportunities

Hybrid work environment

Job summary

Placements24 is seeking a dynamic Especialista en Comunicación y Relaciones Públicas to elevate the brand presence in Culiacán. You will craft compelling narratives, manage media relations, and oversee external communications across channels for the automotive sector.

The ideal candidate has 3–5 years in PR or communications, strong media outreach skills, excellent Spanish writing, and experience in events and digital content creation.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 3-5 years of experience in communications or public relations, preferably within the automotive industry or a related field.
• Strong understanding of media relations and experience in generating positive media coverage.
• Excellent written and verbal communication skills in Spanish.
• Proficiency in social media management and digital content creation.
• Experience in event planning and execution.

Responsibilities

• Develop and execute communication plans tailored to the automotive industry.
• Manage media relations, including proactive outreach, press release distribution, and media monitoring.
• Create engaging content for various platforms, such as website articles, social media posts, and brochures.
• Organize and coordinate press events, product launches, and dealership communications.
• Monitor industry news and trends, identifying potential communication opportunities or challenges.
• Collaborate with marketing and sales teams to ensure integrated communication strategies.
• Manage the company's online reputation and social media presence.
• Support the development of internal communications to align employees with company goals.
• Assist in crisis communication efforts as needed.

Skills

Public relations

Media relations

Content creation

Spanish fluency

Event planning

Social media management

Education

Bachelor's degree

Job description

Placements24 is seeking a dynamic Especialista en Comunicación y Relaciones Públicas to elevate the brand presence in Culiacán. You will craft compelling narratives, manage media relations, and oversee external communications across channels for the automotive sector.

The ideal candidate has 3–5 years in PR or communications, strong media outreach skills, excellent Spanish writing, and experience in events and digital content creation.