Email/SMS Marketing Strategist

Onda; Ciudad de México; A distancia; USD 40,000 - 80,000; Jornada completa

Descripción de la vacante

An innovative firm is seeking an Email/SMS Marketing Strategist to elevate D2C eCommerce brands through compelling campaigns. This role offers the chance to lead and execute engaging email and SMS marketing strategies, working remotely with a talented team of freelancers. You will craft captivating content, analyze performance metrics, and stay ahead of industry trends to maximize client engagement and revenue. If you have a passion for digital marketing and a knack for creativity, this position is a perfect fit for you, providing flexibility and the opportunity to make a significant impact in a dynamic environment.

Formación

• 5+ years of experience in email and SMS marketing required.
• Strong knowledge of email marketing best practices and strategies.

Responsabilidades

• Develop and implement email and SMS marketing strategies.
• Monitor and analyze campaign performance metrics.
• Collaborate with designers for email template creation.

Conocimientos

Written Communication

Verbal Communication

Project Management

Data Analysis

Creativity

Email Marketing Best Practices

SMS Marketing Tactics

Educación

5+ years in Email/SMS Marketing

Herramientas

Klaviyo

Email Marketing Automation Platforms

Data Analysis Tools

Descripción del empleo

Email/SMS Marketing Strategist

We're seeking an experienced Email/SMS Marketing Strategist to work as an independent contractor under Onda with D2C eCommerce clients. As an email marketing specialist, you will have the opportunity to work with a dynamic team of talented freelancers to oversee all aspects of email marketing campaigns from research, content creation, to dissemination. This is a remote position.

As our ideal candidate, you will bring a wealth of experience and creativity to the role. You will be responsible for developing and executing email marketing campaigns that are effective, engaging, and memorable. You'll work collaboratively with your coworkers across departments to ensure that campaigns meet or exceed expectations, and that our clients' offerings get maximum uptake.

To be successful in this role, you should be able to craft accessible, engaging, and compelling texts that capture the reader's attention. You'll have experience with Klaviyo and other email marketing platforms and stay up-to-date on new technological developments that facilitate the dissemination and monitoring of campaign features.

About the Company

Onda (https://ondaworks.com/) partners with brands to help them grow, by way of our pool of highly vetted talent experts within all areas of digital marketing. Onda acts as a "one-stop-shop" for e-commerce brands seeking assistance with their digital marketing labor and execution needs by providing premium talent. Joining our talent network offers you connections to top-tier weekly training and opportunities to troubleshoot any issues that may arise on your accounts. This, coupled with a variety of support departments (scheduling, billing, client resolution, etc.) to help you focus on what you do best and help us all grow as a business.

Responsibilities

1. Develop and implement email and SMS marketing strategies to achieve client goals and objectives.
2. Conduct market research and analysis to identify target audiences and create customer segments for campaigns.
3. Create engaging and effective email and SMS content that aligns with client brand messaging and voice.
4. Collaborate with designers to develop visually appealing email templates and graphics.
5. Monitor and analyze email and SMS campaign performance metrics, including open rates, click-through rates, and conversions.
6. Use customer data and insights to optimize campaigns for maximum engagement and revenue generation.
7. Stay up-to-date on industry trends and emerging email and SMS marketing technologies.
8. Work closely with cross-functional teams to ensure campaigns are delivered on time and meet client expectations.

Skills

1. Strong written and verbal communication skills, with the ability to craft compelling email and SMS copy.
2. Excellent organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
3. Experience with email marketing automation platforms, such as Klaviyo.
4. Familiarity with SMS marketing platforms and tactics.
5. Ability to analyze data and extract insights to inform marketing strategies.
6. Understanding of email and SMS marketing best practices and industry trends.
7. Creativity and innovation in developing new email and SMS campaign ideas.

Qualifications

1. 5+ years of experience in email and SMS marketing.
2. Experience with Klaviyo or other email marketing automation platforms.
3. Strong knowledge of email and SMS marketing best practices and strategies.
4. Excellent written and verbal communication skills.
5. Proficiency in data analysis and reporting tools.
6. Ability to work independently in a remote environment.

Additional Information

1. This is a 1099 independent contractor position.
2. 100% remote work.
3. The number of work hours is based on the number of client accounts you have at any given time.
4. You have a flexible schedule, but meetings and communications with clients occur between the hours of 9 am - 5 pm EST.
5. The ecosystem comes with various support functions, including scheduling, a designated billing department, and other admin functions so you can focus on what you do best.
6. You will have designated email and Google Meets for client communication.