Ecommerce Sr Analyst

ThermoFisher Scientific; Ciudad de México; Presencial; MXN 700.000 - 900.000; Jornada completa

Descripción de la vacante

Thermo Fisher Scientific seeks a digital marketing professional to lead campaigns, optimize online content, and analyze performance across e-commerce platforms. You will work with cross-functional teams to implement SEO/SEM, marketing automation, and analytics strategies.

In this role, you will advance the company’s digital strategy, drive customer engagement, and contribute to business growth through data-driven insights and cross-channel optimization.

Formación

• Advanced degree plus 3 years of experience in digital marketing, e-commerce, or related field.
• Bachelor's degree plus 5 years of experience in digital marketing, e-commerce, or related field.
• Experience supporting the Commercial team in converting offline accounts to online purchasing.
• Experience with SEO/SEM and marketing automation platforms.

Responsabilidades

• Lead digital marketing campaigns across channels.
• Develop and optimize web content for e-commerce platforms.
• Analyze performance metrics and identify opportunities for improvement.
• Collaborate with stakeholders to implement SEO/SEM and analytics strategies.

Conocimientos

Project management

Communication

Presentation skills

Fluent English

Cross-functional collaboration

Data-driven decision making

Problem solving

Educación

Advanced degree

Bachelor's degree

Herramientas

Google Analytics

Adobe Analytics

Power BI

AEM

WordPress

Eloqua

Salesforce

Descripción del empleo

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

DESCRIPTION:

Join our e-Business team at Thermo Fisher Scientific and contribute to digital transformation and customer engagement. You'll lead digital marketing initiatives, analyze customer behavior, and optimize our online presence across multiple channels. Working with cross-functional teams, you'll use advanced tools and technologies to deliver data-driven insights and implement innovative digital strategies that enhance customer experience and drive business growth.

In this role, you'll manage digital marketing campaigns, develop and optimize web content, analyze performance metrics, and identify opportunities for improvement across our e-commerce platforms. You'll collaborate with stakeholders to implement best practices in SEO/SEM, marketing automation, and digital analytics while ensuring alignment with our digital strategy.

REQUIREMENTS:

• Advanced Degree plus 3 years of experience, or Bachelor's Degree plus 5 years of experience in digital marketing, e-commerce, or related field
• Preferred Fields of Study: Marketing, Business, Computer Science, Statistics, or related field
• Experience supporting the Commercial team in converting offline accounts to online purchasing
• Digital Marketing, Analytics, or e-Commerce certifications preferred
• Advanced proficiency in digital marketing platforms (Google Analytics, Adobe Analytics, Power BI)
• Expert knowledge of SEO/SEM principles and marketing automation tools
• Strong experience with content management systems (AEM, WordPress) and marketing automation platforms (Eloqua, Salesforce)
• Proven track record in developing and implementing digital marketing strategies
• Experience with data analysis and visualization tools for performance tracking and reporting
• Strong project management skills with ability to handle multiple concurrent projects
• Excellent communication and presentation skills for stakeholder engagement
• Demonstrated ability to work effectively in a matrix organization
• Proficiency in analyzing marketing metrics and providing actionable insights
• Experience with budget management and ROI analysis
• Knowledge of current digital marketing trends and best practices
• Ability to collaborate effectively with cross-functional teams
• Strong problem-solving and analytical thinking skills
• Fluent English required; additional language skills valued

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.