DTC Retail Marketing Lead – Mexico (Brand & Innovation)

Ua; Cuautitlán Izcalli; Híbrido; MXN 1,074,000 - 1,433,000; Jornada completa

Descripción de la vacante

A global sportswear company is seeking a DTC Marketing Manager in Cuautitlán Izcalli, Mexico. This role focuses on leading marketing strategies for both premium and outlet stores, ensuring brand consistency and driving sales. Candidates should have 6-8 years of experience in retail marketing, a Bachelor's degree, and a passion for sports. The position offers a hybrid work schedule and various retail marketing responsibilities to elevate the brand's presence in the market.

Servicios

Under Armour Merchandise Discounts

Maternity and Parental Leave

Health & fitness benefits

Formación

• 6-8 years of experience in retail, DTC, or trade marketing, preferably in apparel or sportswear.
• Proven track record of leading marketing strategies for various retail formats.
• Strong understanding of retail KPIs.

Responsabilidades

• Lead the marketing strategy for DTC stores and outlets in Mexico.
• Develop in-store campaigns to reflect the Under Armour brand.
• Collaborate with teams to ensure campaign readiness.

Conocimientos

Retail marketing strategy

Project management

Cross-functional collaboration

Fluent in Spanish

English proficiency

Educación

Bachelor's degree in Marketing, Business, or related field

Descripción del empleo

A global sportswear company is seeking a DTC Marketing Manager in Cuautitlán Izcalli, Mexico. This role focuses on leading marketing strategies for both premium and outlet stores, ensuring brand consistency and driving sales. Candidates should have 6-8 years of experience in retail marketing, a Bachelor's degree, and a passion for sports. The position offers a hybrid work schedule and various retail marketing responsibilities to elevate the brand's presence in the market.