Director Sales & Marketing

Rosewood Hotel Group; San José del Cabo; On-site; MXN 1,117,734 - 1,862,891; Full time

Job summary

An established industry player is seeking a dynamic Director of Sales to lead their Sales and Marketing team. This pivotal role involves crafting and executing innovative solicitation strategies to meet and exceed revenue targets while fostering strong relationships with clients and partners. The ideal candidate will possess extensive hotel sales experience, exceptional communication skills, and a passion for delivering outstanding guest experiences. Join a collaborative environment where your contributions will directly impact the success of the hotel and its brand loyalty. If you are a strategic thinker with a proven track record of driving results, this is the opportunity for you.

Qualifications

• 5+ years of hotel sales experience with a proven track record in luxury brands.
• Strong communication and analytical skills essential for success.

Responsibilities

• Manage sales and marketing team to achieve revenue goals.
• Develop and implement effective sales action plans and strategies.

Skills

Communication Skills

Sales Skills

Data Analysis

Team Collaboration

Attention to Detail

Education

Bachelor’s Degree in Hotel Management or Marketing

Tools

Microsoft Word

Microsoft Excel

Job description

ABOUT OUR DEPARTMENT / TEAM

To cultivate lasting relationships and create exceptional guest experiences through strategic engagement, personalized service, and innovative marketing initiatives. Our goal is to not only drive revenue but to build strong, long-term connections with guests, partners, and the community, ensuring loyalty and advocacy for the brand.

THE IMPACT OF THIS ROLE

The Director of Sales is responsible for managing all aspects of our Sales and Marketing team while achieving optimal sales targets and objectives for the hotel. Implement a successful solicitation strategy to targeted guests in order to achieve and/or exceed Total Sales Team Revenue Goals and Budgeted room nights and revenue goals annually.

KEY RESPONSIBILITIES

1. Solicit new and develop existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication.
2. Prepare correspondence to customers, internal booking reports and file maintenance.
3. Participate in scheduled sales meetings, pre-event meetings, training and other sales strategy related meetings as required.
4. Develop & maintain knowledge of market trends, competition and customers.
5. Professionally represent the hotel in community and industry organizations and events.
6. Provide feedback and support to all departments.
7. Create and implement sales action plans to successfully achieve and exceed goals.
8. Participate as a team player with other key Departments.
9. Provide constructive feedback to all departments and to hotel sales and marketing staff.
10. Contribute to the annual marketing plans and budget process. Review goals and action plan on a scheduled basis. Maintain expenses within the budgeted guidelines.
11. Maintain a respectful working relationship with on-property colleagues and facilitate flow of communication.
12. Develop new marketing tools/collateral for the group market segment. Coordinate and monitor scheduled direct mail efforts.
13. Conduct sales calls on key accounts. Organize sales blitzes in assigned territory with Global Sales Office and sister properties. Solicit, organize, and participate in familiarization trips from key client base.
14. Represent hotels at appropriate travel industry trade shows and conferences.
15. Maintain knowledge of all Rosewood Hotels & Resorts to facilitate cross selling.
16. Build relationships with sales counterparts from Global Sales Office and sister hotels to relay leads and requests. Communicate need period dates and respond promptly to all leads.
17. Recognize and include communication of market trends and competitive intelligence.
18. Attend sales meetings and leadership training sessions as required.
19. Actively participate in the Business Plan preparation with emphasis on driving the revenue objectives for Las Ventanas al Paraíso.
20. Develop an effective marketing plan, with clear objectives and sales goals per each business segment, towards the achievement of budget revenue targets.
21. Ensure all brand standards and values are maintained at all times within Las Ventanas al Paraíso and that deviations (if any) from the Visual Identity Manual are recorded and agreed upon by the Corporate Office.
22. Recommend and oversee the approved advertising and communications plan for Las Ventanas al Paraíso.
23. Direct and approve the overall travel plans of the S&M team to maximize coverage and revenue potential for Las Ventanas al Paraíso.
24. Take a lead position in Las Ventanas al Paraíso weekly/monthly forecasting meetings, working closely with the revenue management team and devise strategies to achieve goals/targets.
25. Be conversant with revenue management and channel/distribution management, using these tools to effectively support decision making.
26. Establish and review marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.
27. Regularly conduct and review the business performance and productivity with the team.
28. Optimize the opportunities in driving business via all available channels/distribution avenues.
29. Maximize and leverage the support from the Corporate Sales and Marketing team in pursuing business from key segments and manages accounts, including corporate RFPs and prospects for new business.
30. Actively participate in all relevant activities and programs within the New World Group and its subsidiaries such as New World Group and CTF VIP programs.
31. Drive sales and marketing initiatives and activities to optimize synergy amongst sister hotels on cross-selling. Such activities include joint sales calls, co-partnership, trade shows, exhibitions, client events, cluster or group-wide promotions, etc.
32. Provide feedback through marketing intelligence, to better guide business decisions, both long and short terms.
33. Work closely with the Information Technology division to ensure system maximization as relates to Sales and Marketing and be aware of new trends in this area.
34. Work closely with Director of Food and Beverage to ensure marketing support to Food and Beverage promotional events and for the coordination of advertising needs.
35. Develop and maintain close working relationships with all Division Heads and be an active part of the senior management team.
36. Develop and update policies and manuals, as related to the Division/Department, for implementation in the field while ensuring compliance with the same for consistency across the group.
37. Actively participate in and lead recruitment and talent development for the Division/Department, to meet both current and future needs.
38. Be a “Brand Ambassador” at all times and ensure brand integrity and clarity are always maintained.
39. Model the Corporate culture, vision, mission, and core values at all times.

CRITICAL SKILLS & QUALIFICATIONS

Required Skills -

• Must be able to speak, read, write and understand the primary language(s) used in the workplace.
• Requires good communication skills, both verbal and written.
• Must be able to travel on Business Trips as needed.
• Must possess computational ability.
• Must possess computer skills, including, but not limited to, Microsoft Word, Excel.
• Extensive knowledge of sales skills.
• Ability to analyze data and establish appropriate action plans.
• Desire to participate as part of a team.

General Skills -

• Perform job functions with attention to detail, speed, and accuracy.
• Prioritize, organize and follow-up on all actions.
• Be a clear thinker, remaining calm and resolving problems using good judgment.
• Understand guest service needs.
• Work with minimal supervision.
• Maintain confidentiality of guest and client information and pertinent hotel data.
• Exceptional interpersonal skills - able to represent the property in the community.
• Ability to prioritize and organize work assignments.
• Ability to meet deadlines.
• Business acumen.

Qualifications -

• Education: Bachelor’s Degree or an equivalent combination of international degree in Hotel Management or Marketing and progressive work-related experience.
• Experience: Minimum of 5 years hotel sales experience successfully directing a sales team and a proven track record of achieving overall budget – luxury brand preferred.
• Language: Required to speak, read and write English.