Director, Marketing - Mexico

The Subway HR Team; Ciudad de México; Presencial; MXN 400,000 - 600,000; Jornada completa

Descripción de la vacante

A leading global restaurant brand is seeking a Senior Director of Marketing in Mexico City. This role involves providing strategic leadership, managing marketing budgets, and developing integrated marketing strategies. The ideal candidate will have over 10 years of progressive experience in marketing leadership, particularly in multinational or franchise-driven organizations. Strong skills in stakeholder management and budget oversight are essential for driving brand awareness and competitive advantage across locations.

Servicios

Pension/401K/RSP

Competitive Bonus

Tuition Reimbursement

Company Holidays

Volunteering time

Formación

• 10+ years of progressive marketing leadership experience, including at least 5 years in a senior role.
• Proven track record in developing and executing integrated marketing strategies.
• Experience leading cross-functional teams and managing significant marketing budgets.

Responsabilidades

• Provide strategic leadership and direction to the marketing team.
• Manage marketing budgets and ensure effective implementation.
• Foster relationships with franchisees for successful marketing execution.

Conocimientos

Stakeholder management

Integrated marketing strategies

Agency management

Analytical skills

Cross-functional team leadership

Educación

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Descripción del empleo

Position Title – Senior Director- Marketing, Mexico

Region: Mexico City - Operations

Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.

Why Join Us?

At Subway, “better” is baked into our DNA. We are a brand that believes in continued improvement in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is more than the food we serve in our restaurants. It’s centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role

Provide strategic leadership and direction to the country's marketing team. Leads marketing budgets. Ensures country cross‑functional team is building a strong foundation for the brand to increase brand awareness, brand love, and competitive advantage.

Responsibilities

• Partner with key stakeholders to develop short‑ and long‑term integrated marketing and media plans for the market. Provide vision and guidance on agency selection, menu architecture pricing strategy and product development. Lead implementation of marketing related Global Strategy Plan strategies. Review market research efforts and secondary resources to gain market insights. Achieve buy‑in with senior global management team on country specific strategies.
• Support implementations of global efforts that shape the future of the brand through strategic innovation pipeline product packaging promotion. Work with supply chain (IPC, R&D, etc.) to drive localized innovation.
• Ensure communication across cross‑functional teams, country stakeholders and key HQ teams including Marketing, R&D, Legal, PR. Help prepare training presentations and guidance as needed.
• Manage the budget and resources for one of Subway's top 10 country units to achieve the strategic plan goals.
• Play a pivotal role in fostering strong relationships with franchisees. This includes regular communication, collaboration, and strategic alignment to ensure successful execution of marketing initiatives across all locations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.
• 10+ years of progressive marketing leadership experience, including at least 5 years in a senior or executive role within multinational or franchise‑driven organizations.
• Proven track record in developing and executing integrated marketing strategies for large‑scale markets, ideally within Mexico or Latin America.
• Expertise in stakeholder management, with experience influencing senior leadership and driving consensus across complex, global environments.
• Strong background in agency management, pricing strategy, and product development, with demonstrated ability to adapt global strategies to local market needs.
• Advanced analytical and commercial acumen, leveraging market research and data insights to inform strategic decisions and optimize performance.
• Experience leading cross‑functional teams and managing significant marketing budgets to deliver measurable growth and ROI.
• Familiarity with digital transformation and omnichannel marketing strategies in competitive consumer markets.

What do we Offer?

• Pension/401K/RSP (country specific)
• Competitive Bonus
• Tuition Reimbursement
• Company Holidays
• Volunteering time
• And Many More…

Actual pay is determined based on several job‑related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.