Digital Marketing Strategy Manager

Vantive; México; Presencial; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Vantive seeks a Digital Marketing Strategy Manager to lead and optimize regional digital marketing across Latin America North. You will align digital programs with business goals, analyze performance, and collaborate with Commercial, Medical Affairs, and cross-functional teams to drive engagement and outcomes.

The role requires 5+ years in Marketing, fluency in English and Spanish, and willingness to travel across Mexico.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5 years in Marketing and Commercial functions.
• Experience in Healthcare, Pharmaceutical, Medical Devices, or related industries preferred.
• Fluent in English and Spanish.
• Availability to travel 30% to 50% across Mexico.

Responsabilidades

• Develop and execute digital marketing strategies aligned with global and local objectives across the LAN region.
• Drive implementation and optimization of digital initiatives with KPI-driven insights.
• Monitor campaigns, identify trends, and provide recommendations to improve engagement and results.
• Partner with Commercial teams to support strategy deployment and lead generation.
• Translate complex analytics into actionable insights for business leaders.
• Lead digital awareness, branding, and promotional campaigns with compliance adherence.
• Collaborate with Marketing and Medical Affairs to align strategies with priorities.

Conocimientos

Digital marketing strategy

Data analysis

Cross-functional leadership

Market insights

Educación

Bachelor's in Marketing or related

Master's degree preferred

Descripción del empleo

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Your Role at Vantive

As a Digital Marketing Strategy Manager, you will be responsible for leading the execution and optimization of digital marketing strategies across Latin America North, ensuring alignment between business objectives, commercial priorities, and the digital ecosystem.

In this role, you will leverage customer, market, and performance insights to drive digital engagement, improve business outcomes, and support the successful deployment of regional and local marketing initiatives. You will collaborate closely with Commercial, Medical Affairs, Marketing, and other cross-functional teams to ensure effective execution and continuous improvement of digital programs.

What You'll Be Doing

• Develop and execute digital marketing strategies aligned with both global and local business objectives across the LAN region.
• Drive the implementation and optimization of digital initiatives, ensuring performance is measured through relevant KPIs and data-driven insights.
• Monitor campaign performance, identify trends, and provide recommendations that improve customer engagement and business results.
• Partner closely with Commercial teams to support strategy deployment, evaluate lead generation effectiveness, and enhance overall digital performance.
• Translate complex analytics into actionable insights and communicate recommendations effectively to business leaders and key stakeholders.
• Lead the development of digital awareness, branding, and promotional campaigns while ensuring compliance with internal and external guidelines.
• Collaborate with Marketing, Medical Affairs, and cross-functional teams to align digital strategies with business priorities and customer needs.
• Support business development initiatives by providing market insights and digital marketing expertise.
• Identify opportunities to strengthen customer and healthcare provider engagement through innovative digital solutions and emerging technologies.
• Coordinate the deployment of global digital initiatives across multiple business lines within the region.
• Build strong relationships with internal and external stakeholders, including commercial teams, medical associations, and industry partners.
• Provide regular updates on digital performance, opportunities, risks, and market dynamics to support informed business decisions.
• Manage multiple projects simultaneously, driving execution excellence through effective planning, prioritization, and cross-functional collaboration.

Who We're Looking For

We are looking for a strategic, analytical, and results-oriented marketing professional who combines strong digital marketing expertise with a deep understanding of business performance and customer needs.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Master's degree preferred.
• Minimum of 5 years of experience in Marketing and Commercial functions.
• Experience within Healthcare, Pharmaceutical, Medical Devices, or related industries is highly preferred.
• Fluent in English and Spanish.
• Availability to travel 30% to 50% of the time across Mexico.

Key Competencies

• Project Management & Lean Methodologies
• Strategic Digital Marketing
• Data Analysis & KPI Management
• Customer, Patient & Market Insight
• Digital Innovation & Agility
• Strong Communication and Presentation Skills
• Leadership and Cross-Functional Collaboration
• Business Results Orientation