Digital Marketing Lead

Rm Staffing B.V.; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading recruitment firm is seeking a Digital Marketing Specialist/Manager to spearhead global marketing strategies. This role involves building brand presence, generating leads, and executing multi-channel campaigns across platforms including Google and LinkedIn. The ideal candidate will have 3–5 years of experience in digital marketing, with a focus on B2B technology. Responsibilities include content creation, SEO strategies, and analytics reporting, within a remote-first environment.

Formación

• 3–5+ years of hands-on experience in digital marketing, ideally in B2B tech or IT services.
• Proven track record of building and optimizing multi-channel digital campaigns.
• Excellent copywriting and storytelling abilities with attention to detail.

Responsabilidades

• Develop and execute a full-funnel digital marketing strategy for B2B tech services.
• Design and optimize conversion funnels for sales-qualified leads.
• Create and oversee high-impact content across various platforms.
• Improve organic presence with advanced SEO strategies and analytics.
• Optimize website for UX, SEO, and lead capture with A/B testing.

Conocimientos

Digital marketing strategy

Lead generation

Content creation

SEO expertise

Analytics and reporting

Educación

Bachelor's degree in Marketing or Communications

Master's degree preferred

Herramientas

Google Ads

LinkedIn Ads

Meta Ads Manager

Pipedrive

GA4

SEMrush

WordPress

Canva

Descripción del empleo

Overview

We are seeking a results-driven and highly creative Digital Marketing Specialist / Manager to lead and execute Reboot Monkey's global digital marketing strategy.

You will be responsible for building our brand presence, generating leads, increasing traffic, and supporting business development through targeted campaigns across various digital platforms.

Responsibilities

• Digital Strategy & Growth: develop and execute a full-funnel digital marketing strategy tailored to Reboot Monkey's B2B tech services; launch and manage performance campaigns across Google, LinkedIn, Meta, and other key platforms.
• Lead Generation & Conversion: design and optimize conversion funnels to drive sales‑qualified leads for enterprise clients and technical recruitment projects; work cross‑functionally with Sales, Talent Acquisition, and Operations teams to align on messaging and pipeline goals.
• Content & Brand Storytelling: create and oversee high‑impact content—blogs, social posts, newsletters, case studies, whitepapers, and more; ensure consistent brand voice, visual identity, and tone across all digital touchpoints.
• SEO, SEM & Analytics: improve our organic presence through advanced SEO strategies (technical + content‑based); plan and execute paid search / display / social campaigns with a focus on ROI; monitor KPIs and performance metrics using GA4, Pipedrive, Search Console, and SEMrush.
• Website Management & Optimization: oversee website strategy and updates (in collaboration with designers/developers) to ensure optimal UX, SEO, and lead capture; run A/B tests and CRO experiments to improve landing page performance.
• Partnerships, PR & Outreach: explore digital partnerships, guest posting, and backlink‑building strategies to expand brand reach.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
• 3–5+ years of hands‑on experience in digital marketing, ideally in B2B tech or IT services.
• Proven track record of building and optimizing multi‑channel digital campaigns.
• Strong command of tools such as Google Ads, LinkedIn Ads, Meta Ads Manager, PipeDrive, WordPress, GA4, SEMrush, Canva, or similar.
• Excellent copywriting and storytelling abilities with a keen eye for detail and design.
• Data‑oriented mindset with a deep understanding of performance marketing and analytics.
• Self‑motivated, proactive, and comfortable in an agile, remote‑first environment.

Expected Pay Range

Euros