Digital Marketing & Consumer Tech Deployment Analyst

PepsiCo Inc.; Ciudad de México; On-site; MXN 420,000 - 640,000; Full time

Benefits offered by this job

Flexible work arrangements

Wellness programs

Learning & development programs

Internal digital platforms for self‑学习

Discounts and Scholarships for depend…

Job summary

PepsiCo Inc. in Mexico City is seeking a Marketing & Consumer Tech Deployment Sr Analyst to support digital marketing initiatives, promotions, and technology deployments. You’ll coordinate across Marketing, Digital, Technology, and Commercial teams to drive timely delivery and align with business goals.

The role emphasizes project tracking, consumer experience improvements, and operational excellence, with a focus on testing, analytics, and continuous optimization of digital programs.

Qualifications

• Solid organizational skills and attention to detail.
• Effective communication and stakeholder coordination.
• Analytical thinking and problem-solving abilities.
• Ability to manage multiple tasks and priorities in a dynamic environment.
• Proactive mindset, adaptability, and willingness to learn.
• Results-oriented approach with a strong focus on execution and continuous improvement.

Responsibilities

• Project Deployment & Execution: Support the planning, coordination, and execution of marketing and consumer-related projects, ensuring timely delivery and alignment with defined objectives.
• Digital Promotions: Coordinate the implementation, monitoring, and operational execution of digital promotional campaigns across relevant consumer channels and platforms.
• Digital Media Initiatives: Support the deployment of digital media activities, working with internal stakeholders and external partners to ensure proper execution and alignment with campaign requirements.
• Cross-Functional Collaboration: Work closely with Marketing, Digital, Technology, Commercial, and external partners to facilitate project execution and resolve operational dependencies.
• Project Tracking & Reporting: Monitor project milestones, deliverables, timelines, and performance indicators, providing regular updates and identifying potential risks or execution gaps.
• Consumer Experience: Support initiatives aimed at improving consumer engagement, digital interactions, and the overall consumer journey.
• Operational Excellence: Identify opportunities to optimize deployment processes, improve execution efficiency, and standardize operational practices.
• Testing & Quality Assurance: Assist with testing, validation, and launch readiness activities to ensure digital initiatives meet functional and business requirements.
• Analytical Model Support: Support the implementation, testing, and monitoring of analytical models that enable data-driven marketing and consumer initiatives.
• Model Performance Monitoring: Track model outputs, key performance indicators, and business results to identify trends, opportunities, and areas for optimization.

Skills

Organizational skills

Attention to detail

Communication

Stakeholder coordination

Analytical thinking

Problem solving

Multitasking

Adaptability

Willingness to learn

Execution focus

Continuous improvement

Job description

PepsiCo Inc. in Mexico City is seeking a Marketing & Consumer Tech Deployment Sr Analyst to support digital marketing initiatives, promotions, and technology deployments. You’ll coordinate across Marketing, Digital, Technology, and Commercial teams to drive timely delivery and align with business goals.

The role emphasizes project tracking, consumer experience improvements, and operational excellence, with a focus on testing, analytics, and continuous optimization of digital programs.