CRM Marketing Manager – Lifecycle & Multi-Channel Campaigns

Medium; Oaxaca de Juárez; Presencial; MXN 915,000 - 1,283,000; Jornada completa

Descripción de la vacante

A global communications company is seeking an experienced CRM Marketing Manager to lead CRM strategy and lifecycle campaigns. This strategic role requires collaboration with marketing and analytics teams to drive acquisition and retention through multi-channel campaigns using tools like Braze and Amplitude. Candidates should have over 5 years of CRM experience and a passion for using data to inform strategy.

Formación

• 5+ years of CRM/lifecycle marketing experience with a strong grasp of audience segmentation.
• 3+ years of hands-on experience using Braze or Amplitude for multi-channel campaign management.
• Strong understanding of customer engagement across various channels.

Responsabilidades

• Lead strategy and execution of customer lifecycle marketing plans.
• Build and automate lifecycle campaigns using Braze.
• Execute multi-channel campaigns aligned with business goals.

Conocimientos

CRM/lifecycle marketing experience

Audience segmentation

Campaign management

Data analysis

Project management

Attention to detail

Educación

Bachelor's degree

Herramientas

Braze

Amplitude

Descripción del empleo

A global communications company is seeking an experienced CRM Marketing Manager to lead CRM strategy and lifecycle campaigns. This strategic role requires collaboration with marketing and analytics teams to drive acquisition and retention through multi-channel campaigns using tools like Braze and Amplitude. Candidates should have over 5 years of CRM experience and a passion for using data to inform strategy.