CRM Growth Marketing Manager

IDT; Caracas; Presencial; MXN 1,100,000 - 1,468,000; Jornada completa

Descripción de la vacante

A global communications firm based in Mexico seeks an experienced CRM Marketing Manager to lead CRM strategy, customer segmentation, and lifecycle campaigns. The ideal candidate will have over 5 years of CRM/lifecycle marketing experience and proficiency with tools like Braze and Amplitude. Responsibilities include executing multi-channel campaigns and collaborating with cross-functional teams to drive results. This position offers an opportunity to work independently in a dynamic environment.

Formación

• 5+ years of CRM / lifecycle marketing experience.
• 3+ years of experience with Braze or Amplitude.
• Excellent project management skills.

Responsabilidades

• Lead multi-product, segment-based customer lifecycle marketing plans.
• Build and automate lifecycle campaigns using Braze.
• Execute multi-channel campaigns aligned with business goals.

Conocimientos

CRM / lifecycle marketing

Audience segmentation

Project management

Data analysis

Multi-channel campaign management

Educación

Bachelor's degree

Herramientas

Braze

Amplitude

Descripción del empleo

A global communications firm based in Mexico seeks an experienced CRM Marketing Manager to lead CRM strategy, customer segmentation, and lifecycle campaigns. The ideal candidate will have over 5 years of CRM/lifecycle marketing experience and proficiency with tools like Braze and Amplitude. Responsibilities include executing multi-channel campaigns and collaborating with cross-functional teams to drive results. This position offers an opportunity to work independently in a dynamic environment.