Creative Copywriter

Espina Studio; México; Hybrid; MXN 335,000 - 670,000; Full time

Job summary

Espina Studio is seeking a creative copywriter to develop innovative narratives that align client expectations with the studio vision, grounded in a deep analysis of the brand persona. This hybrid role invites collaboration across disciplines and requires sharp verbal and written skills.

Based in Mexico City or Monterrey, this position blends in-person collaboration with flexible work. The copywriter will contribute to presentations, taglines, brand DNA, tone of voice, and social media strategy,

Responsibilities

• Conceptual Presentations & Creative Pitches: Naming and Taglines for Brand DNA and Tone of Voice.
• Competitive Benchmark Analysis.
• Social Media Strategy development.
• Commitment to Verbal and Written Timelines.

Job description

Our creative copywriter's primary goal is to develop innovative solutions and narratives that rely on deep analysis and understanding of the brand's persona, aligning client expectations and the studio vision.

Hybrid position based in Mexico City or Monterrey, Mexico.

Responsabilities

• Conceptual Presentations & Creative Pitches: Naming, Taglines, Brand DNA & Tone of Voice
• Competitive Benchmark Analysis
• Social Media Strategy
• Commitment to Verbal and Written Timelines