Content Strategist (Remote Mexico)

Directive; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading performance marketing agency is seeking a Content Strategist to lead client-facing roles while creating and managing custom strategies. This position requires expertise in SEO, analytical insights, and strong communication skills. The ideal candidate should have agency experience alongside familiarity with various industry tools. The role promotes unlimited PTO, health benefits, and a supportive remote-first environment, assisting clients to meet their goals effectively.

Servicios

Unlimited PTO

100% employer-paid health insurance

Gym membership

Annual bonus based on tenure

Annual anniversary trip

Formación

• Proven track record in SEO and content strategy.
• Ability to analyze website traffic using analytics tools.
• Comfortable communicating with key stakeholders.

Responsabilidades

• Create and manage custom client strategies.
• Ensure strategy execution and timely completion of tasks.
• Communicate progress and handle any roadblocks.

Conocimientos

SEO principles

Content strategy

Analytical insight

Strong communication skills

Project management

Organizational skills

Herramientas

Google Analytics

SEMRush

Ahrefs

Google Search Console

Descripción del empleo

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected – sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

About the Role

The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy. Please note: internally, this role is titled Account Strategist, Content & SEO.

What You’ll Do

• Strategic Excellence and Best Practices: create custom strategies and implement best practices that result in achieving our NSMs. Use project phases as foundational moments for building the initial client strategy, and continuously optimize and revise based on client goals, ongoing campaigns, and historical performance.
  • Work closely with the Associate Director when roadblocks arise that impact strategy and goal attainment.
  • Craft creative briefs and compelling content campaigns focused on ideation based on competitor and audience insights.
  • Apply best practices such as LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production.
• Goal Setting: use available data to set goals for clients during their engagement period. Goals will be reviewed and approved by the Associate Director.
  • Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
  • All goals must receive Associate Director approval before presentation to the client.
• Project Management: ensure the planned strategy is executed. Use Asana to delegate tasks to specialists and clients, ensure timely completion, and partner with project managers where present.
  • Delegate tasks to team members and clients, set due dates, and communicate progress.
  • Coordinate with content writers and designers to complete campaigns on time and to quality standards.
• Internal and External Communication: act as the main interface between clients and the team, building relationships beyond deliverables, and proactively communicating timelines, progress, and any roadblocks or opportunities.
  • Use Slack and other channels for regular communication between bi‑weekly meetings.
  • Communicate internal leadership about roadblocks, account growth opportunities, and changes in strategy or contact.
• Reporting: regularly update clients on progress and impact.
  • Bi‑weekly meetings – report on NSM progress and deliverables.
    • Monthly and quarterly reports; bi‑annual business review presentation.

What You’ll Bring

• A proven track record implementing SEO principles and content strategy: keyword research, on‑page optimization, and link building.
• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills and comfort client‑facing with key stakeholders.
• Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and crawling tools.
• Organizational, project, and time‑management skills.
• Enthusiasm for digital marketing, SEO, and content.
• Agency experience.
• B2B tech and/or SaaS experience.

Goals

• NSM Attainment: 100%
• MRR Retainment: 96%
• CSAT > 4.2
• Upsells / Cross‑sells / Referrals
• Regularly seek opportunities for clients to grow: new service line, increased budgets, or cross‑sell.
• Ask for referrals at key moments such as new jobs.
• Client leaves a 5 CSAT score

What We Offer

• 🏠 Living wage
• 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family, with a 100% employer‑paid plan for you and 50% for dependents.
• 🧠 Mental: access to certified therapists through Spring Health, membership to Headspace.
• 💪 Physical: Gympass.
• 🛫 Time Off: Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave.
• 💰 Financial: Traditional and Roth 401(k) with a 3% company match.
• 🌟 Bonus: annual bonus based on tenure, increasing over time.
• 🌴 Annual anniversary trip with peers and leadership.

Work Environment Requirements

As a remote‑first company, you’ll work from anywhere in the US, with optional access to our Irvine, California offices. Some positions accommodate global opportunities in Canada, the UK, and Australia with required work authorization. You must operate a laptop (PC or Mac), have reliable internet, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. For accommodation inquiries, contact [e-mail].

Additional Information

Directive values people first and is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.