CMI Manager México (Mgr S&R & Shopper CMI)

The Hershey Company; Ciudad de México; Presencial; MXN 1,853,000 - 2,225,000; Jornada completa

Descripción de la vacante

A global confectionery leader is seeking a CMI Manager in Mexico to drive consumer insights and innovation strategies. The ideal candidate will have over 15 years in senior CMI roles within the CPG sector along with a bachelor's degree. Responsibilities include leading analytical initiatives and managing a team focused on market relevance and innovation tailored to local preferences. This position is based in CDMX or Guadalajara.

Formación

• 15 years in senior CMI roles in global CPGS.
• Experience in translating global frameworks into locally relevant insights.
• Expertise in deploying advanced analytics and digital listening tools.

Responsabilidades

• Lead Mexico consumer-shopper-customer insight development.
• Define and deliver the Mexico innovation strategy.
• Manage and inspire a local team of insights and innovation managers.

Conocimientos

Consumer insights development

Advanced analytics

Market research

Leadership

Educación

Bachelor degree

Descripción del empleo

Overview

Position Title: CMI Manager México (Mgr S&R & Shopper CMI)
Experience: Food & Beverage, Confectionery or Consumer Packaged Goods (CPG) Industry
Dept. / Function: Marketing
Location: CDMX or Guadalajara
Languages: Advanced English – Level B2 or higher

Summary: Lead the consumer-shopper-customer insight development supporting the commercial team with strategic input developing sharp and solid plans. Support the marketing and Mexico sales director with the consumer strategic roadmap (IDL, shopper, quantitative and qualitative research) to deliver strong plans and learning plans for core growth drivers.

Major Duties/Responsibilities

• Mexico chocolate consumer insight development
• Mexico S&R consumer insight development
• Mexico shopper insight development
• Innovation development Mexico

Minimum knowledge, skills and abilities

• Consumer & Market Insights (CMI)
  • Lead the national consumer insights agenda, ensuring consumer voice is embedded in all strategic and commercial decisions.
  • Translate global frameworks into locally relevant insights (segmentation, need states, shopper missions, occasions).
  • Monitor consumer, cultural, and category trends specific to México, highlighting national growth hotspots.
  • Provide foresight to senior leadership on competitive dynamics, portfolio performance, and category expansion opportunities.
  • Deploy advanced analytics and digital listening tools to capture fast-evolving consumer behaviors in e-commerce, on-demand delivery, and social media platforms.
• Innovation Leadership
  • Define and deliver the México innovation strategy, balancing global platforms with local-market breakthroughs.
  • Lead national pipeline creation: identifying white spaces, developing concepts, and driving launches tailored to local tastes, formats, and price points.
  • Partner with R&D centers, supply chain, and marketing to adapt global innovations for national relevance and cost structures.
  • Champion packaging and business model innovation (affordability packs, sustainability-led solutions, digital-enabled consumption models).
  • Accelerate speed-to-market using agile test-learn-launch methodologies, piloting in México markets before scaling.
• Leadership & Influence
  • Manage, coach, and inspire a local team of insights and innovation managers across México.
  • Act as the national voice of the consumer in strategic discussions with the General Manager
  • Build strong partnerships with General Manager and Marketing Director, ensuring consumer insights and innovation drive business performance.
  • Represent México in global CMI & innovation forums, ensuring the region’s unique consumer dynamics are prioritized.

Education

Education: Bachelor degree

Experience

Experience: 15 years in senior CMI roles in global CPGS