Chief Growth Officer

beBeemarketing; México; Presencial; MXN 1,081,000 - 1,443,000; Jornada completa

Descripción de la vacante

A leading marketing firm in Mexico seeks an experienced Marketing Manager to develop and execute innovative marketing campaigns. You will drive engagement, feature adoption, and lifetime value while leading omni-channel strategies. Ideal candidates will have over 5 years of experience in D2C and B2B marketing, with a strong background in marketing to U.S. Hispanic audiences. This role requires a Bachelor's degree in a related field and proven skills in crafting compelling customer messaging.

Formación

• 5+ years of experience in D2C and B2B marketing or product management.
• Proven track record in developing marketing strategies.
• Strong writing and messaging skills.

Responsabilidades

• Build and execute omni-channel marketing campaigns.
• Create messaging and positioning for product features.
• Lead customer communications across all stages of the customer lifecycle.

Conocimientos

Marketing campaign development

Omni-channel strategy

Customer lifecycle management

Cultural fluency for U.S. Hispanic audiences

Educación

Bachelor's degree in Marketing, Communications, or related field

Descripción del empleo

Marketing Manager

We are seeking an experienced Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing campaigns that drive engagement, feature adoption, and lifetime value.

• You will build product campaign messaging, positioning, go-to-market plans, and cross-channel content direction.
• Develop and execute omni-channel campaigns that drive engagement, feature adoption, transactions, and lifetime value.
• Lead customer lifecycle communications across onboarding, activation, engagement, and retention working with the marketing operations team.

Key Responsibilities:

• Product Marketing
  • Translate product features and enhancements into simple, compelling customer messaging and/or communication strategies driving in-app engagement and increased lifetime value.
  • Build go-to-market launch plans and supporting materials in collaboration with Product, IT, and Creative.
• Omnichannel Engagement Campaign Strategy & Execution
  • Develop integrated engagement campaign strategies for feature launches, enhancements, promotions, and user engagement.
  • Create messaging frameworks, positioning, and key value propositions.

Required Qualifications:

• 5+ years of marketing and/or product management experience in D2C and B2B environments, ideally in financial services, fintech, or consumer-facing mobile apps.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Experience developing performance-driven omni-channel campaigns including promotion, messaging, and communication strategies.
• Experience marketing to U.S. Hispanic audiences with cultural fluency.