Chief Automotive Branding Officer

beBeeSenior; Ciudad de México; Presencial; MXN 1,080,000 - 1,441,000; Jornada completa

Descripción de la vacante

A leading marketing firm is seeking a Senior Marketing Manager to oversee the marketing strategy and brand management of its Mexico-based subsidiary. The successful candidate will drive brand growth and market awareness through the development of effective marketing strategies, leading market research, and overseeing digital marketing efforts. With 8+ years of relevant marketing experience and strong analytical skills, the candidate will support the sales team and manage various marketing initiatives within a dynamic environment.

Formación

• 8+ years of marketing experience, preferably in B2B, industrial, automotive, or electronics.
• Proven ability to manage integrated marketing campaigns and brand strategy.
• Fluent English; Spanish preferred.

Responsabilidades

• Develop annual marketing strategies, campaigns, and brand positioning plans.
• Lead market research, competitor analysis, and customer insights programs.
• Oversee digital marketing, content development, and local market communication.
• Coordinate product launches, exhibitions, roadshows, and corporate PR.
• Manage marketing budget, ROI, vendor selection, and project execution.
• Support sales team with marketing tools, product materials, and lead generation.
• Establish and maintain relationships with media, partners, and government organizations.
• Align local marketing initiatives with corporate global brand guidelines.

Conocimientos

Brand management

Market research

Digital marketing

Analytical skills

Cross-cultural communication

Educación

Bachelor's degree in Marketing, Business, or related fields

Descripción del empleo

Marketing Position Summary

The Senior Marketing Manager oversees the overall marketing strategy, brand management, and market development of a Mexico-based subsidiary.

This position is responsible for driving brand growth, market awareness, and customer engagement.

• Develop annual marketing strategies, campaigns, and brand positioning plans.
• Lead market research, competitor analysis, and customer insights programs.
• Oversee digital marketing, content development, and local market communication.
• Coordinate product launches, exhibitions, roadshows, and corporate PR.
• Manage marketing budget, ROI, vendor selection, and project execution.
• Support sales team with marketing tools, product materials, and lead generation.
• Establish and maintain relationships with media, partners, and government organizations.
• Align local marketing initiatives with corporate global brand guidelines.

Requirements:

• Bachelor's degree in Marketing, Business, or related fields.
• 8+ years of marketing experience, preferably in B2B, industrial, automotive, or electronics.
• Proven ability to manage integrated marketing campaigns and brand strategy.
• Strong analytical skills, creativity, and cross-cultural communication.
• Fluent English; Spanish preferred.

About Jetour

Jetour is a Chinese automobile brand launched in 2019 by Chery under its Chery Commercial Vehicles division. It is presented as Chery's affordable brand in the crossover and SUV segment.

The Jetour product lineup is not expected to be smaller than the mid-size segments, offering configuration options for 5, 6, or 7 seats, while providing internal combustion engines, electric vehicles, plug‑in hybrids, and possibly hydrogen propulsion systems.

The brand's Chinese name is pronounced 'Jietu', which can be translated as 'road to victory'.

Soueast Motor Corporation, founded in 1995, is a Chinese company based in Fuzhou, Fujian Province. It is engaged in vehicle manufacturing and has expanded its product range to include sedans, SUVs, and electric vehicles. The company's history is marked by the adoption of advanced technology and the development of its own models, making it a significant player in the Chinese automotive industry.