Brand Manager, Lead Generation

the LEGO Group; Ciudad de México; Híbrido; MXN 545,000 - 819,000; Jornada completa

Descripción de la vacante

A global toy company is seeking a Brand/Trade Marketing professional in Mexico to drive consumer sales growth and enhance brand presence. This role involves building innovative marketing strategies, collaborating across teams, and engaging both kids and adults. Ideal candidates have a proven track record in brand marketing, strong analytical skills, and a passion for working with children. The position supports a hybrid working model, allowing flexible work arrangements.

Servicios

Family Care Leave

Life and disability insurance

Access to Headspace App

Generous colleague discount

Bonus scheme

Formación

• Experience as brand marketing professional in a regional environment.
• Strong ability to develop and activate marketing campaigns.
• Digital/eCommerce experience is a plus.

Responsabilidades

• Build strategy for consumer sales growth and enhance brand presence.
• Drive product opportunities and monitor business performance.
• Collaborate with cross-functional teams to develop marketing programs.

Conocimientos

Passion for working with children

Brand marketing

Analytical skills

Collaborative approach

Project management

Descripción del empleo

Job Description

Join the vibrant LATAM Brand/Trade Marketing team at the LEGO® Group in Mexico, where your strategic prowess will drive sales growth! In this dynamic role, you'll align innovative marketing plans with operational actions, ensuring a strong brand presence while engaging both kids and adults audiences. If you’re passionate about building compelling marketing strategies and fostering impactful collaborations, we can’t wait to see what you’ll bring to our team!

NOTE All CVs MUST be written in English.

Core Responsibilities

• Build a strong strategy for short & mid-term consumer sales growth, growing active consumer base, recruitment, retention and building the brand
• Drive product and commercial opportunities while monitor business performance, using relevant insights to accelerate demand in kids & adult audiences
• Influence the audiences Consumer Sales plan and forecasts by using relevant data and performance tracking
• Ensure a strong brand presence across all touch points, working closely with internal marketing, agency, market partners, and IP partners
• Develop, transform and optimize the marketing and go-to-market approach to the needs of the new OESP approach
• Collaborate with cross-functional teams and Global/Regional Brand Managers to foster impactful cross-functional collaboration and communication.
• Lead local selling-in for successful deployment in LATAM.
• Develop and implement local launch and marketing activation plans to engage audiences through LEGO framework.

Do your part in our team succeeding

• Crafts and cultivates consumer demand in LATAM markets by converting consumer, shopper and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus
• End-to-end marketing planning and execution from input into campaign development to execution with Trade Marketing and Sales across our different channels
• Brand and category business planning and analysis while monitoring external competitive environment.

Do you have what it takes?

• Passion for and/or experience working with children as a target audience.
• Proven track record as brand marketing professional in regional environment, highlighted by a blend of commercial and strategic skills.
• Experience in consumer products and/or FMCG, and strong ability to develop and activate campaigns.
• Experience from within the toy, family, gaming or entertainment industry.
• Digital/eCommerce experience is a strong plus.
• Strong analytical skills and proficiency in translating complex findings into straightforward insights, directions, and recommendations.
• A collaborative approach – combined with a natural authority and ability to make decisions with both internal and external partners.
• Ability to excel independently and in diverse teams, encouraging collaboration to achieve common goals.
• Trustworthy teammate and project manager with the ability to drive cross-functional collaborators through a go to market strategy and deliver results.
• Strong project management skills with ability to manage complex processes.
• English – Advanced.

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

Applications

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.