Brand Manager | Full Time

Phifer &Amp; Company; Puebla de Zaragoza; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A health and wellness company is seeking a Brand Marketing Manager to be the strategic steward of its brand identity and voice. In this remote role, you will lead initiatives that deepen customer connection and drive brand awareness. Responsibilities include developing brand strategies, managing messaging, and collaborating across teams. Ideal candidates should have over 5 years of brand management experience in health or consumer goods, along with skills in digital marketing and content strategy. Competitive salary and benefits are offered.

Servicios

Competitive salary

Performance-based bonuses

Health insurance

Dental insurance

Vision insurance

Formación

• 5+ years of brand management experience, ideally in health, wellness, or consumer goods.
• Experience with digital marketing, content strategy, and consumer insights.
• Ability to thrive in a fast-paced, remote-first environment.

Responsabilidades

• Develop and execute brand strategy aligned with company goals and customer insights.
• Own brand messaging and storytelling across channels.
• Collaborate with cross-functional teams to ensure brand consistency.
• Lead market research and competitive analysis.
• Manage brand calendar and campaign planning.

Conocimientos

Brand management

Digital marketing

Content strategy

Consumer insights

Descripción del empleo

Location & Employment

Remote, Full-Time. Reports to Director of Marketing.

About Us

We're a fast-growing health and wellness company on a mission to help people live healthier, more balanced lives.

From clean supplements to mindful lifestyle products, we're building a brand that empowers individuals to take charge of their well-being—physically, mentally, and emotionally.

We believe wellness should be accessible, inclusive, and rooted in science and soul.

Role Summary

As our Brand Marketing Manager, you'll be the strategic steward of our brand identity, voice, and positioning. You'll lead initiatives that deepen customer connection, drive brand awareness, and ensure consistency across all touchpoints—from digital campaigns to product packaging.

Responsibilities & Qualifications

• Develop and execute brand strategy aligned with company goals and customer insights.
• Own brand messaging and storytelling across channels (web, email, social, packaging, partnerships).
• Collaborate with cross-functional teams (Product, Creative, Growth, CX) to ensure brand consistency.
• Lead market research and competitive analysis to inform positioning and innovation.
• Manage brand calendar, campaign planning, and seasonal launches.
• Oversee external agencies and freelancers for creative execution.
• Monitor brand performance metrics and adjust strategies accordingly.
• Champion brand integrity and evolution as we scale.
• 5+ years of brand management experience, ideally in health, wellness, or consumer goods.
• Experience with digital marketing, content strategy, and consumer insights.
• Ability to thrive in a fast-paced, remote-first environment.
• Fully remote work environment with flexible hours.
• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.