Brand Manager Distribuited Brands

CHANEL; Ciudad de México; Presencial; MXN 1,071,000 - 1,429,000; Jornada completa

Descripción de la vacante

A leading luxury beauty brand is seeking a Brand Manager to define and execute brand strategies for its beauty and fragrance portfolio in Mexico City. The role requires at least 5 years of experience in brand management within the beauty sector, proven skills in launching products, and managing marketing campaigns. The ideal candidate should have hands-on experience with international brands and strong communication skills in English to effectively manage stakeholder relationships. This opportunity offers a chance to drive business growth and enhance the brand's presence in the market.

Formación

• Minimum 5 years of experience in brand management within beauty or related categories.
• Proven experience in launching products and managing integrated marketing campaigns.
• Advanced English proficiency required.

Responsabilidades

• Define and execute the brand strategy for beauty and fragrance portfolios.
• Lead launches and campaigns across multiple channels.
• Monitor and analyze key performance metrics.

Conocimientos

Market analysis

Brand management

Project management

Stakeholder management

Communication skills

Educación

Bachelor’s degree in Marketing, Business Administration, Communication or related field

Postgraduate studies in Marketing or Brand Management (plus)

Descripción del empleo

Position Objective

Define, develop and execute the brand strategy for the portfolio of distributed beauty and fragrance brands, ensuring full alignment with each maison’s global positioning, brand DNA and guidelines. The role is responsible for driving business growth through successful product launches, relevant brand activations and a deep understanding of the beauty consumer, maximizing commercial performance across all channels.

Key Responsibilities

Brand Strategy & Management

• Develop and execute למ annual marketing plan for each beauty and fragrance brand, aligned with global strategy and local priorities.
• Translate brand DNA into actionable local plans, ensuring consistency with luxury codes, storytelling and visual identity.
• Manage the marketing budget (A P), ensuring financial control, efficiency and return on investment (ROI).

Launches, Campaigns & Activation

• Lead fragrance, makeup and/or skincare launches, coordinating 360° campaigns across retail, wholesale, e-commerce, PR and digital channels.
• Define the annual launch calendar, hero products and commercial animations.
• Coordinate trade marketing tools including visual merchandising, POS materials, testers, sampling, gifts with purchase and promotional sets.
• Ensure flawless execution at point of sale, in line with beauty excellence standards.

Relationship with Headquarters &eria Stakeholders

• Act as the main point of contact with international headquarters, licensors or brand owners.
• Ensure strict compliance with global communication, image and activation guidelines.
• Prepare and present brand plansفية, business reviews and performance results to internal and external폭 stakeholders.
• Work cross-functionally with Sales, Retail, Trade Marketing, E‑commerce, PR, Training, Supply Chain and Finance teams.

Business & Market Analysis

• Monitorコード key performance indicators: sell‑in, sell‑out, market share, rotation, margin, distribution and productivity by channel.
• Analyze beauty and fragrance market trends, competitive landscape, innovation and consumer behavior.
• Propose action plans to optimize performance, accelerate key categories and unlock growth opportunities.

Operational Management & Leadership

• Prioritize brands and categories within the portfolio based on performance, potential and strategic relevance.
• Manage external agencies (media, creative, PR, events, influencers).
• Contribute to defining training needs for fragrance and beauty sales teams.
• Coach and develop junior team members when applicable.

Profile Requirements

Education

• Bachelor’s degree in Marketing, Business Administration, Communication or related field.
• Postgraduate studies or specialization in Marketing, Brand Management or Business are a plus.

Experience

• Minimum 5 years of experience in brand management, preferably within beauty, fragrances, makeup, skincare or related categories.
• Proven experience working with international brands under distribution or licensing models.
• Strong track record in product launches and integrated marketing campaigns.
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Knowledge & Skills

• Solid understanding of the beauty and fragrance market.
• Strong aesthetic sensitivity and understanding of luxury brand storytelling.
• Analytical mindset with the ability to manage and interpret commercial KPIs მაღ უნდა.
• Excellent communication, presentation and stakeholder management skills.
• Strong project management capabilities and ability to work cross‑functionally.

Languages

• Advanced English (mandatory).

Key Competencies

• Strong business acumen and beauty consumer focus.
• Strategic planning and excellence inleken execution.
• Ability to influence and manage multiple stakeholders.
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• High attention to detail and rigor in brand standards.
Agility and adaptability in managing multiple brands simultaneously.

Success Indicators

• Achievement of ఉద sales, margin and market share targets by brand.
• Successful product launches in terms of timing, execution, sell‑out and distribution.
• Consistent brand image and positioning across all consumer touchpoints.
• Strong and effective relationships with international headquarters and partners.
• Sustainable growth and long‑term strengthening of the distributed beauty and fragrance brand portfolio.