Associate Brand Manager: Strategy, Launches & Growth

The Hershey Company; Región Centro; Presencial; MXN 727,000 - 1,092,000; Jornada completa

Descripción de la vacante

A leading food and beverage company is seeking an Associate Brand Manager in Guadalajara, Jalisco. The ABM will develop and execute comprehensive marketing strategies to meet brand objectives. Responsibilities include assisting in annual brand planning, executing market trends analysis, launching product innovations, and team development. The ideal candidate should possess a Bachelor's degree, 3+ years of marketing experience, and strong analytical skills. This role offers opportunities to lead cross-functional collaborations and enhance brand performance.

Formación

• 3+ years of marketing experience preferred.
• Experience in brand marketing as Brand Coordinator for 2-3 years.
• Working knowledge of syndicated data (Nielsen, ISCAM, RIE).

Responsabilidades

• Assist in AOP planning and KPI setting.
• Execute brand performance and market trend analysis.
• Develop and launch portfolio innovations.
• Collaborate on pricing and promotional strategies.
• Assist in marketing communication planning.
• Develop team members reporting to the ABM.

Conocimientos

Marketing mix management

Financial KPIs (P&L & knowledge of RGM platforms)

Market analysis

Brand strategy

Product development

Project management

Tableau

Power BI

Nielsen

Strong analytical skills

Educación

Bachelor’s Degree in Marketing or Management

Herramientas

Tableau

Power BI

Nielsen

Descripción del empleo

A leading food and beverage company is seeking an Associate Brand Manager in Guadalajara, Jalisco. The ABM will develop and execute comprehensive marketing strategies to meet brand objectives. Responsibilities include assisting in annual brand planning, executing market trends analysis, launching product innovations, and team development. The ideal candidate should possess a Bachelor's degree, 3+ years of marketing experience, and strong analytical skills. This role offers opportunities to lead cross-functional collaborations and enhance brand performance.