Amazon Advertising Strategist

Lago; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading advertising agency in Mexico seeks an experienced Advertising Strategist to manage Amazon search campaigns and enhance campaign performance. You will conduct market research, provide insightful analysis based on data, and collaborate with internal teams. Candidates should have a Bachelor’s degree and at least two years of digital marketing experience. The company offers remote work options and values work-life balance, aiming to shape roles and encourage growth within a passionate team.

Servicios

Work-life balance

Growth opportunities

Innovative culture

Formación

• 2+ years of experience in digital marketing with agency experience.
• Proficient in data analysis and reporting.
• Ability to manage higher-risk decisions.

Responsabilidades

• Manage Amazon search campaigns and optimize daily.
• Provide insights and reports based on campaign performance.
• Conduct market research for campaign strategies.

Conocimientos

Digital marketing

Amazon retail search advertising

Google paid search advertising

Data analysis

Communication skills

Organizational skills

Educación

Bachelor’s degree in marketing, business, or related field

Herramientas

Google/Microsoft Office Suite

Excel

Google Sheets

Descripción del empleo

Role: Advertising Strategist
Schedule: 9AM-5PM Eastern Time Zone
Salary: Open to negotiation based on experience

Primary Responsibilities

• Through the use of company and department practices and procedures, manages Amazon search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes.
• Acts as a SME or Trainual content owner for one department-specific functions, develops reports, and provides guidance to peers
• Provides insightful analysis, interpretation, and actionable plans based on campaign performance data from Amazon Ad Console and other retail media platforms. Aligns strategies with overall retail business performance
• Engages in weekly department scrums and training sessions to deepen knowledge within the channel
• Develop new department training materials
• Actively seeks opportunities to enhance campaign performance and business impact, aligning strategies with client goals
• Conducts in-depth market research and competitor analysis to inform campaign strategies
• Maintains frequent and excellent communication both on internal agency teams and externally with assigned clients
• Efficiently leverages available AI tools and delegation resources to enhance workflow effectiveness and campaign outcomes
• Discusses anomalies, possible causes, and provides solutions to the manager to ensure alignment with client and company requirements
• Establishes and maintains a collaborative relationships with internal teams and clients
• Maintains or exceeds department-established performance standards
• Other duties as assigned

Qualifications

• Bachelor’s degree in marketing, business, or a related field or equivalent work experience
• Two or more (2+) years of experience in digital marketing with agency experience or related roles
• Demonstrates a strong understanding of department practices, procedures, and specialized functions. Applies good judgment in selecting methods and techniques for obtaining solutions to assigned clients and projects
• Proficiency in Google/Microsoft Office Suite(s) with effective navigation and utilization skills in Excel/Google Sheets for data analysis and reporting
• Ability to manage higher-risk decisions involving significant capital

• Experience with Amazon retail search advertising, Google paid search advertising, or similar platforms is highly valued
• Significant experience managing campaigns in various platforms, including Amazon Ad Console, Amazon 3rd Party Advertising Platforms, Walmart Connect

• Strong communication skills
• Excellent organizational skills and the ability to manage multiple priorities effectively

Remote Work

• Work from anywhere—our team is global, and we value work-life balance.

Growth Opportunities

• As a key player i you’ll have the chance to shape your role and grow with us.

Innovative Culture

• Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.