ABM Manager (Mexico)

Instructure; Torreón; Presencial; MXN 11,898,000 - 16,415,000; Jornada completa

Descripción de la vacante

A leading educational technology company is seeking a Manager, Account-Based Marketing (ABM) to connect their mission with measurable business growth. The role focuses on designing and executing personalized ABM strategies that engage key accounts. Ideal candidates should have extensive B2B marketing experience, particularly in SaaS, along with expertise in tools like Demandbase and Salesforce. This position offers a lucrative salary range and the opportunity to impact educational success while working in a collaborative environment.

Formación

• 5-7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company.
• Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion.
• Hands-on expertise with ABM tools and analytical mindset.

Responsabilidades

• Lead and execute ABM strategy.
• Design and manage personalized ABM programs.
• Collaborate with marketing and sales teams to define target accounts.
• Measure and optimize ABM performance.

Conocimientos

B2B marketing experience

ABM programs management

Analytical mindset

Communication skills

Creativity and curiosity

Educación

Bachelor’s degree in Marketing, Business, or related field

Herramientas

Demandbase

Marketo

Salesforce

Outreach

Tableau

Descripción del empleo

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

And That’s Where You Come In

We’re seeking a Manager, Account-Based Marketing (ABM) to help us connect that mission to measurable business growth. This is a highly collaborative role that blends strategy, creativity, and data-driven execution to drive engagement and pipeline within our most important customer and prospect accounts.

What You Will Be Doing

• Lead and Execute ABM Strategy
• Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences, including integrated email, paid media, direct mail, and personalized content experiences.
• Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts, define buying groups, and tailor messaging to the unique needs of K–12, Higher Ed, business and government learning audiences.
• Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement, to complement campaigns executed in Marketo and Outreach.
• Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders and align assets with stage-based buyer journeys informed by predictive scoring and intent data.
• Manage budgets, timelines, and results while continuously experimenting with new tactics and tools.
• Lead and analyze research projects (internal or vendor-led) to surface insights that fuel smarter ABM strategies and inform ongoing targeting and segmentation refinement.
• Drive Collaboration and Alignment
• Work hand-in-hand with sales, customer success, SDRs, and marketing operations to connect strategy with execution, ensuring marketing activity contributes directly to business objectives including competitive conquesting, pipeline generation, and revenue outcomes.
• Use Salesforce, Marketo, and Outreach to ensure campaign alignment, accurate tracking, and smooth lead/account handoffs.
• Engage with the marketing operations team to collaboratively design dashboards in Tableau and/or Demandbase that visualize ABM performance, predictive trends, and account engagement insights.
• Create scalable systems for project organization and visibility using Asana
• Measure, Learn, and Optimize
• Continuously refine targeting strategies to ensure relevance and alignment with business goals.
• Define and track key performance indicators for engagement, pipeline influence, and revenue contribution from ABM programs.
• Collaborate with Revenue Ops to define KPIs that connect ABM influence to pipeline velocity, opportunity conversion, and customer expansion.
• Apply data insights to refine segmentation, messaging, and tactics for continuous improvement.
• Share best practices and learnings to help elevate ABM strategy across sectors and teams.

Here’s What You Will Need To Know/have

• 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred).
• Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion.
• Hands‑on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau.
• Analytical mindset with the ability to interpret data and communicate insights clearly.
• Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders.
• Curiosity, creativity, and a test‑and‑learn approach that aligns with Instructure’s culture of innovation.
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).

$652,400 - $900,000 a year

This range reflects our target hiring range, with flexibility based on experience, skills, and market factors.

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti‑discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.