Trade Marketing Executive

Al Khayyat Investments (AKI); Kuwait City; On-site; KWD 12,000 - 18,000; Full time

Job summary

Al Khayyat Investments (AKI) is seeking a field-based Trade & In-Store Execution specialist in Kuwait to translate commercial plans into measurable in-store actions, drive promoter networks, and manage returns to protect value. The role requires hands-on field presence and travel across GCC markets.

The candidate will coordinate displays, training, and sell-out tracking, while maintaining strict reporting discipline and collaboration with Trade, Customer Care and Warehouse teams.

Qualifications

• 2–3 years in retail/trade execution, field sales or merchandising; experience with consumer electronics, SDA or FMCG preferred.
• Experience supervising promoters, merchandisers or brand experts.
• Strong Excel and reporting discipline; comfortable handling sell-out data.

Responsibilities

• Execute planograms, displays, demo zones and promos; ensure launches land on time and in full.
• Monitor and drive on-shelf availability, share of shelf, pricing accuracy and POSM compliance; escalate gaps with corrective actions.
• Conduct structured store visits with call reports and photo evidence; maintain an execution scorecard by account and market.
• Coordinate with retailer store management on stock replenishment, display maintenance and activation logistics.
• Onboard, schedule and manage promoter/brand expert network across doors; coordinate with third-party agencies.
• Deliver product training so brand experts can demonstrate and sell the full range; refresh at each launch.
• Set and track sell-out targets, conversion and demo counts; address underperformance.
• Control promoter cost, attendance, grooming standards and daily reporting discipline.
• Receive and inspect returns; classify by condition and root cause; determine disposition per policy.
• Act as the link between Trade, Customer Care and Warehouse to close returns within SLAs.
• Analyze return trends by SKU and account; feed insights to reduce recurrence.
• Provide weekly sell-out, execution compliance, promoter productivity and returns reporting to the Senior Regional Expansion Manager.

Skills

Retail execution

Field sales

Merchandising

SDA & FMCG

Arabic & English

Tools

Excel

Job description

Job Purpose:

Own the translation of commercial plans into visible, measurable in-store execution across SharkNinja's retail footprint, ensuring the brand shows up correctly at every touchpoint, that our field team sells effectively, and that returned stock is controlled, inspected, and resolved without leaking value.

Key Responsibilities:

Trade & In-Store Execution

• Execute agreed planograms, displays, demo zones and promotional activity across assigned accounts; ensure launches land on time and in full.
• Monitor and drive on-shelf availability (OSA), share of shelf, pricing accuracy and POSM compliance; escalat...
  gaps to the commercial team with corrective actions.
• Conduct structured store visits with documented call reports and photo evidence; maintain an execution scorecard by account and by market.
• Coordinate with retailer store management on stock replenishment, display maintenance and activation logistics.

Promoter & Brand Expert Management

• Onboard, schedule and manage the promoter / brand expert network across assigned doors, including third-party agency coordination.
• Deliver product training so every brand expert can demonstrate and sell the full range with confidence; refresh training at each new launch.
• Set and track individual sell-out targets, conversion and demo counts; review performance regularly and address underperformance.
• Control promoter cost, attendance, grooming standards and daily reporting discipline.

Returns, Inspection & After-Sales Alignment

• Receive and inspect all customer and retailer returns; classify by condition and root cause (defective, damaged, buyer's remorse, DOA).
• Maintain accurate return records and disposition: resale, refurbishment, warranty claim or write-off, in line with policy.
• Act as the operational link between Trade, Customer Care and Warehouse to close return cases within agreed SLAs.
• Analyze return trends by SKU and by account, and feed insight back to the commercial and quality teams to reduce recurrence.

Reporting

• Provide weekly sell-out, execution compliance, promoter productivity and returns reporting to the Senior Regional Expansion Manager.

Experience, Skills and Qualifications:

• 2–3 years in retail/trade execution, field sales or merchandising, consumer electronics, SDA or FMCG preferred.
• Experience working with or supervising promoters, merchandisers or brand experts.
• Strong Excel and reporting discipline; comfortable working with sell-out data.
• Hands‑on, organized and comfortable spending most of the week in the field.
• Valid driving license. Arabic and English are essential
• Willingness to travel across GCC markets.