Head of E-commerce

Refreshment Trading Co.; Kuwait City; On-site; KWD 15,000 - 28,000; Full time

Job summary

Refreshment Trading Co. seeks an E-Commerce Channel Head to lead online sales across marketplaces, quick‑commerce apps, and direct digital partners.

The role focuses on strategy, product visibility, promotions, and customer experience to grow online revenue. Key duties include managing listings and pricing, monitoring digital shelf performance, coordinating stock with partners, and collaborating with Marketing on campaigns and visibility plans.

Qualifications

• Bachelor’s degree in marketing, business, digital commerce, or related field.
• Minimum 5 years in E-commerce or digital sales, preferably FMCG or beverages.
• Proven knowledge of e-commerce platforms, online merchandising, and digital marketing metrics.
• Proficiency in Excel, analytics dashboards, and content management tools.
• Strong communication and negotiation skills.
• Fluent in English; Arabic is a must.

Responsibilities

• Manage product listings, pricing, availability, and promotional content across all e-commerce platforms.
• Monitor digital shelf performance, ensuring proper product placement, categorization, and content accuracy.
• Coordinate with e-commerce partners to ensure stock availability and timely replenishment.
• Execute strategies to drive online sales volume, revenue, and market share.
• Analyse sales trends, conversion rates, and customer purchasing behaviour to optimize performance.
• Coordinate with the Marketing team to implement digital campaigns and in-app visibility plans.
• Manage promotional activities, bundle offers, and seasonal campaigns to drive traffic and engagement.
• Track platform analytics, campaign performance, and ROI.
• Prepare weekly and monthly reports on online sales, promotions, and platform activity.
• Enhance online customer journey through improved product descriptions, images, ratings, and reviews.
• Collaborate with platform account managers to secure visibility slots, exclusive deals, and marketing space.
• Monitor customer feedback and ensure timely resolution of issues.

Skills

Strong knowledge of e-commerce

Online merchandising

Digital marketing metrics

Excel

Analytics dashboards

Content management tools

Strong communication and negotiation

Education

Bachelor’s degree in marketing, Business, Digital Commerce, or related field

Tools

Excel

Analytics dashboards

Content management systems

Job description

Job description

The E-Commerce Channel Head is responsible for managing and growing the company’s online sales channels, including marketplace platforms, quick-commerce apps, and direct digital retail partners. The role involves executing e-commerce strategies, optimizing product visibility, managing digital promotions, improving customer experience, and driving online revenue growth in alignment with sales and marketing objectives.

Core Responsibilities

• Manage product listings, pricing, availability, and promotional content across all e-commerce platforms.
• Monitor digital shelf performance, ensuring proper product placement, categorization, and content accuracy.
• Coordinate with e-commerce partners to ensure stock availability and timely replenishment.

Sales Growth & Performance Optimization

• Execute strategies to drive online sales volume, revenue, and market share.
• Analyse sales trends, conversion rates, and customer purchasing behaviour to optimize performance.
• Ensure consistent achievement of e-commerce targets across SKUs and platforms.

Digital Marketing & Visibility

• Coordinate with the Marketing team to implement digital campaigns and in-app visibility plans.
• Manage promotional activities, bundle offers, and seasonal campaigns to drive traffic and engagement.
• Ensure brand guidelines and visual identity are applied across digital channels.

Data Analysis & Reporting

• Track platform analytics, campaign performance, and ROI.
• Prepare weekly and monthly reports on online sales, promotions, and platform activity.
• Identify opportunities for improvement and propose action plans.

Customer Experience & Relationship Management

• Enhance online customer journey through improved product descriptions, images, ratings, and reviews.
• Collaborate with platform account managers to secure visibility slots, exclusive deals, and marketing space.
• Monitor customer feedback and ensure timely resolution of issues.

Other Responsibilities

• Report all incidents, accidents, and unsafe conditions immediately to the immediate supervisor. Protect the environment, operate on a clean basis, and achieve sustainable development.
• Accountable for own health and safety and do not put others at risk in the course of work performance.
• Perform other duties as assigned.

Skills

Job Requirements

Education

• Bachelor’s degree in marketing, Business, Digital Commerce, or related field.

Experience

• 5 years minimum in E-commerce or digital sales, preferably in FMCG or beverages

Skills

• Strong knowledge of e-commerce platforms, online merchandising, and digital marketing metrics.
• Proficiency in Excel, analytics dashboards, and content management tools.

• Strong communication and negotiation skills

Languages

• Fluent in English; Arabic is a must.