Social Media Manager

Boutiqaat; Gouvernement Hawalli; On-site; KWD 12,000 - 24,000; Full time

Job summary

Boutiqaat is seeking a Social Media Manager to shape our social presence from strategy to post that sparks conversation and commerce. You will work with marketing, sales, purchasing and content teams to ensure integration across initiatives.

The role blends data and culture, requires leadership, and a proven track record managing campaigns, influencers and communities. Fluency in English and Arabic and a passion for trends are essential.

Qualifications

• A Bachelor's degree in marketing, communications, digital media or a related field.
• 7+ years of social media experience, including at least 3 years in a managerial role.
• Proven experience managing teams, KPIs, campaigns and social media processes.
• Strong knowledge of social media platforms, algorithms, trends and best practices.
• Hands-on experience with paid social advertising across platforms such as Instagram, Facebook and TikTok.

Responsibilities

• Develop and own a dynamic social media strategy that supports Boutiqaat's brand, marketing and business objectives.
• Set clear goals, KPIs and performance benchmarks and turn data into decisions.
• Stay ahead of platform trends, algorithms, consumer behavior, emerging formats and competitor activity.
• Identify opportunities to make Boutiqaat more relevant, visible and engaging across every platform.
• Lead the development of scroll-stopping, culturally relevant and on-brand content.
• Oversee the creation of videos, images, reels, stories, campaigns and other multimedia formats.
• Build and manage a strategic content calendar around launches, promotions, events, seasonal moments and e-commerce priorities.
• Adapt content and storytelling for the unique language and behavior of each social platform.
• Push the creative boundaries while keeping the Boutiqaat brand voice consistent and recognizable.
• Develop a highly engaged social community by actively listening, responding and interacting with our audience.
• Monitor conversations, comments, trends and sentiment to understand what our customers are saying and feeling.
• Turn social listening insights into creative opportunities and strategic actions.
• Build meaningful relationships with influencers, creators, brand advocates and communities.
• Help turn followers into loyal Boutiqaat fans.
• Monitor and analyses social media performance across platforms.
• Track engagement, reach, traffic, conversions, ROI and other key performance indicators.
• Produce insightful monthly reports that go beyond numbers identifying what worked, why it worked and what we should do next.
• Continuously test, learn and optimize campaigns and content.
• Keep the team informed about emerging tools, best practices and opportunities to improve performance.
• Lead and develop the social media team, creating an environment where ideas, experimentation and creativity can thrive.
• Partner with designers, content creators, influencers and agencies to bring campaigns to life.
• Collaborate with marketing, sales, purchasing and e-commerce teams to create a consistent customer journey across channels.
• Align social initiatives with product launches, promotions and seasonal campaigns to maximize reach and commercial impact.
• Bring fresh ideas to brainstorming sessions and challenge the team to think bigger.

Skills

Strategic thinker

Creative storyteller

Trend spotter

Natural leader

Data-driven

Education

Bachelor's degree in marketing/communications/digital media or related field

Tools

Instagram Ads

Facebook Ads

TikTok Ads

Job description

Social Media Manager

Ready to turn scrolls into stories, stories into engagement, and engagement into growth?

At Boutiqaat, we're looking for a Social Media Manager that can shape that experience, building a social presence that people don't simply see, but want to be part.

We're looking for a strategic thinker, creative storyteller, trend spotter and natural leader who can take Boutiqaat's social presence to the next level. You'll be responsible for shaping how our brand shows up, speaks, connects and grows across social platforms from the big campaign idea to the post that gets everyone talking.

This is a role for someone who can move effortlessly between strategy and creativity, data and culture, content and commerce.

What You'll Be Doing:

• Develop and own a dynamic social media strategy that supports Boutiqaat's brand, marketing and business objectives.
• Set clear goals, KPIs and performance benchmarks and turn data into decisions.
• Stay ahead of platform trends, algorithms, consumer behavior, emerging formats and competitor activity.
• Identify opportunities to make Boutiqaat more relevant, visible and engaging across every platform.
• Work closely with marketing, sales, purchasing and content teams to ensure society is fully integrated into wider business initiatives.
• Lead the development of scroll-stopping, culturally relevant and on-brand content.
• Oversee the creation of videos, images, reels, stories, campaigns and other multimedia formats.
• Build and manage a strategic content calendar around launches, promotions, events, seasonal moments and e-commerce priorities.
• Adapt content and storytelling for the unique language and behavior of each social platform.
• Push the creative boundaries while keeping the Boutiqaat brand voice consistent and recognizable.
• Develop a highly engaged social community by actively listening, responding and interacting with our audience.
• Monitor conversations, comments, trends and sentiment to understand what our customers are saying and feeling.
• Turn social listening insights into creative opportunities and strategic actions.
• Build meaningful relationships with influencers, creators, brand advocates and communities.
• Help turn followers into loyal Boutiqaat fans.
• Monitor and analyses social media performance across platforms.
• Track engagement, reach, traffic, conversions, ROI and other key performance indicators.
• Produce insightful monthly reports that go beyond numbers identifying what worked, why it worked and what we should do next.
• Continuously test, learn and optimize campaigns and content.
• Keep the team informed about emerging tools, best practices and opportunities to improve performance.
• Lead and develop the social media team, creating an environment where ideas, experimentation and creativity can thrive.
• Partner with designers, content creators, influencers and agencies to bring campaigns to life.
• Collaborate with marketing, sales, purchasing and e-commerce teams to create a consistent customer journey across channels.
• Align social initiatives with product launches, promotions and seasonal campaigns to maximize reach and commercial impact.
• Bring fresh ideas to brainstorming sessions and challenge the team to think bigger.

What You Bring to the Table:

• A bachelor's degree in marketing, Communications, Digital Media or a related field.
• 7+ years of social media experience, including at least 3 years in a managerial or similar leadership role.
• Proven experience managing teams, KPIs, campaigns and social media processes.
• Strong knowledge of social media platforms, algorithms, trends and best practices.
• Hands-on experience with paid social advertising across platforms such as Instagram, Facebook and TikTok.
• Strong analytical skills and the ability to turn performance data into actionable recommendations.
• Excellent project management skills and the ability to juggle multiple campaigns, priorities and deadlines in a fast-paced environment.
• A creative eye, strong attention to detail and the ability to adapt storytelling for different audiences and platforms.
• Exceptional communication and relationship-building skills.
• Fluency in English and Arabic, with the ability to create culturally relevant messaging for diverse audiences.
• To understand the bigger picture and know how social contributes to business growth.
• Always looking for the next idea, format, trend or story that can make people stop scrolling.
• Moves with culture that know what people are talking about today and can anticipate what they'll be talking about tomorrow.
• Loves the numbers that creativity gets attention, but performance tells you what to do next.
• Leads from the front and inspire your team, collaborate naturally and create an environment where great ideas happen.
• Understands that society never stands still to meet goals and drive results.

Why Boutiqaat?

At Boutiqaat, you won't just join a company you'll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Ready to Grow with Us?

Kickstart your career with hands-on experience, expert mentorship, and real impact.